If your primary goal is “make money”, you look for ways to sell more stuff. You productize your service: instead of coaching people, you sell
When I opened my CrossFit gym, I built it around what I liked. I chose bars that were great for powerlifting. I put in two
Two months ago, I was sitting in CrossFit Bolton with two primo gym owners and three HQ staff. While the cameras were off, my friend
You are not selling a product. You’re selling a service. Your goal is not simply to sell more because your most valuable resource (time) is
My friend, you and I are in the problem-solving business. Solving a problem has two parts: 1. Knowledge 2. Action. As I review mid-year data
Create a list of 15-20 obscure “facts” about various clients. Challenge your coaches to discover them all as quickly as possible. Offer a $100 gift card
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