Category: Selling Gym Memberships

What Are We Selling?

Two months ago, I was sitting in CrossFit Bolton with two primo gym owners and three HQ staff. While the cameras were off, my friend

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Why We Don't Have Sales

You are not selling a product. You’re selling a service. Your goal is not simply to sell more because your most valuable resource (time) is

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How To Make More Money

My friend, you and I are in the problem-solving business. Solving a problem has two parts: 1. Knowledge 2. Action. As I review mid-year data

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