
Hard Gym Truth: If You Can’t Sell Them, You Can’t Save Them
You might be the greatest coach in the history of fitness. But if people don’t buy your coaching, you can’t help them become healthier.

You might be the greatest coach in the history of fitness. But if people don’t buy your coaching, you can’t help them become healthier.

Chris Cooper serves up sales stats from real gyms and gives you tactical tips to help you improve your set show and close rates.

Want to improve your lead flow? Check out these tips and stats from the microgym owners who close more sales than anyone else.

If you think adding clients is the route to huge revenue numbers, think again. Chris Cooper has a better plan that doesn’t drive up costs.

Our metrics for April 2023 are out, and you might be surprised to see how much revenue the top gym owners generated.

Brian Bott lays out a warp-speed implementation plan to help coaches offer a high-value service and build a long-term career in fitness.

Get your exact plan to offer a habits-based kickstart that will generate revenue and lead to ongoing nutrition coaching.

Chris Cooper and the founder of Spartan Race discuss the history and future of OCR events, as well as the new indoor DEKA challenge.

Running an event can be stressful and even unprofitable. Here’s a low-drag plan to boost the bottom line by partnering with other events.