More clients? That’s great. But it’s not what makes a good business.
A good business rewards its clients and the owner. As the owner of a gym, you have to make a good living—at least $100,000 per year. You can do that with 50 clients or 150—but you can’t do it without revenue.
Here are the Two-Brain gyms with the top revenue in November:
Secrets From the Leaders
How did these gyms generate so much revenue?
Here are the secrets of the owners on our revenue leaderboards:
“Recently, we have focused on professional development for coaches and building a larger team. Hiring more coaches for private training (not just classes) is helping us scale faster.”
“It’s just taking action consistently to get better and always looking at ways to improve. We’ve really doubled down on referrals and retention the last 3 months, making (client) journey tweaks, doing a food drive where we donated cans for 2:1 PT sessions (got 5 new PT clients that way). And we continue to look at metrics for new things we try. If it doesn’t work, we adjust and try something different. I’ve also really focused on my team this past year and their own journey.”
“I focused most on quality leads. I got away from FB ads and pushed Google ads more, and my leads were coming in warmer and ready to purchase. Along with that, I really began to fine-tune my intro process and membership offerings that had a ton of value and great (front-end revenue) for my gym and coaches.”
“We’ve always been very group based. To get this number higher and consistent, we first put a lot of effort into building our PT program. Now that it is consistently $10K a month, we have shifted our focus to nutrition and specialty programs. Specialty programs specifically are new to us in the last 5 months, and they are becoming a consistent revenue stream that the members are enjoying!”
“We focus on multiple streams of revenue, including personal training, nutrition coaching and our online programs. We’ll do over $100,000 this year in PT alone.”
“We switched our personal training from session based to auto-renewing personal training memberships.”
“I focus most of my time calling leads and getting people booked in for trial workouts. We also really focused on saving cancellations by trying to have a conversation with everyone who asked to cancel. Usually these turned into pauses or downgrades, and sometimes they just needed to talk.”
“We look at our numbers every week, analyzing and forecasting—cost control and revenue wise.”
“We’re very consistent in the group PT and youth program; it’s constantly growing. We upgraded our on-ramp to a 90-day journey with different options within. Our minimum/smallest package is 12 PT sessions.”
“We dialed in on the things (that) really and truly move the needle, doing less of the stuff that diluted the team’s efforts, like specialty (e.g., 6-week promotion).”
“We’re a boxing gym. Increasing overall membership and (average revenue per member per month) via our new foundations program did it for us.”
Some made more money by focusing on their core offerings. Others made more by diversifying and empowering their coaches.
The key? Have a plan. Then execute on the plan and track the results of the plan. Then double down or change.
