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Two-Brain founder Chris Cooper with Tinker leaders Joleen Bingham and Lisa Palmer and text: "70+ millionaire gym owners. How to join them"

70+ Millionaire Gym Owners: Inside Two-Brain’s Tinker Program

February 19, 2026 Podcast
Two-Brain has certified over 70 millionaire gym owners through its Tinker program. Are you ready to join their ranks?
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A large group of happy gym owners pose outside a hotel in Fort Lauderdale.

Everything You Need to Know About Two-Brain’s Tinker Program

February 18, 2026 Personal Development
If you're dreaming big as a fitness entrepreneur, the Tinker Program can help you create the life and legacy you want.
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A female fitness coach yells at a gym client through a megaphone with the caption "new hire not working out?"

The Hiring Mistake That’s Killing Gyms (and How to Fix It)

February 17, 2026 Hiring Staff
Wouldn't it be great if you could clone yourself to staff your gym? No—that would actually be terrible. Here's a better plan.
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Gym owner with text: "How to hire great coaches for your gym. Personality assessment included!"

How to Find and Hire Great Coaches (Personality Assessment Included!)

February 16, 2026 Podcast
Chris explains why gym owners should hire for personality and train for skill, and shares a personality assessment to give potential coaches.
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Two-Brain founder Chris Cooper with text "10 Years of Making Gyms Profitable: The Two-Brain Story"

The Two-Brain Story: 10 Years of Solving Every Problem in the Gym Business

February 12, 2026 Podcast
Feb. 13, 2026 is Two-Brain’s 10th anniversary—a full decade of solving every problem in the gym business. Tune in for the full origin story.
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A huge group of gym owners cheer at the Two-Brain Summit in Chicago.

Two-Brain Business Turns 10: What We’ve Built and Where We’re Going

February 11, 2026 Vision
Chris Cooper recounts the short history of Two-Brain Business on the 10th anniversary of the mentorship company.
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