August
08
2018

How To Beat The Knockoffs

“I have a new F45 gym in my neighborhood. And I hear there’s an Orange Theory opening up soon, too. How can I possibly compete against these guys?”   Big chains are very good at selling group fitness. They’ve taken the Cr...

July
12
2018

The Surprising Thing My Visitors Say

Catalyst gets a lot of drop-ins in the summer. Located at the intersection of I-75 and Highway 17 (Canada’s only coast-to-coast highway), the Sault is Canada’s gateway. Visiting CrossFitters show up almost every day in the summer. Some of...

July
11
2018

Should You Open A Second Location?

A second location doesn’t double your work; it quadruples it.   Is it worth opening a second gym? What about buying another local gym in town? The answer is “sometimes, yes!”   Sometimes a second location IS a great opport...

July
10
2018

What’s The Risk Worth?

I don’t often tell someone NOT to open a gym, but I did last month.   James coaches at a box now. He doesn’t have many classes. But the owner lets him keep 100% of the personal training revenue he generates, and he does a dozen PT se...