May
25
2018

Good Mentors Make Things Simpler

“It should be possible to explain the laws of physics to a barmaid.” – Ernest Rutherford   This quote is often misattributed to Einstein, or misquoted as “You don’t understand physics until you can explain it to a s...

May
15
2018

Passing The “Grok” Test

Forget everything you’ve heard about websites. Here’s the ONLY thing that matters:   If I opened your website today–knowing NOTHING about your business–and stared at it for three seconds, then slammed my computer shut, co...

May
03
2018

Why I’m In This

The fitness industry is frustrating. You and I both know it.   As coaches, we face down falsehood every day: lying supplement companies, knockoff trainers, gimmicky Globos with gazillion-dollar budgets and ninety-nine cent membership fees....

May
03
2018

Why I Built The Incubator

The most common complaint you used to hear about CrossFit?   “I’ve been doing that all along. I just didn’t have a name for it.”   You’d hear this from personal trainers (like me), wrestling coaches, army serge...

May
02
2018

The 2018 Summit: Why You Should Be There

The TwoBrain Summit is the only live event we host for gym owners. While our Level 5 Group meets a few times every year, the Summit is where the entire TwoBrain Family comes together to strengthen our bonds and get some outside perspective.   Th...