February
21
2018

The Martyrdom

“10:19pm. Leaving the gym. Missed my girls, but my 5am class will have clean floors. All about the hustle!”   “I don’t care if this gym ever pays me. I love the community and I’ll fight like hell to keep this box op...

February
20
2018

Garage Gym Guy

by Jay Williams, Two-Brain Mentor   “I’ve been doing CrossFit for 4 years on my own in the garage.” You ever have this guy walk into your gym? He walks in with a TON of info (and bravado) and kinda “pokes around” your place. He checks out the wo...

February
15
2018

Action Is Everything

The TwoBrain motto is “First With the Head | Then With the Heart | Then With the Hands.”   Some people wonder why I include that last one. After all, doesn’t knowledge equal power?   Nope. Knowledge equals potential power....

February
13
2018

It’s Two-Brain Day!

Today is the second anniversary of TwoBrainBusiness.com!   I started mentoring gym owners in 2012, after the publication of my first book, Two-Brain Business. For several years, my service was sold through a website company. But I thought I coul...

February
11
2018

What To Do When They Copy You

***This was my response to an email from Coach B. Coach B read a love letter from me last week called “Keeping Wolves Fat”, and responded with his own story. You’ve heard it before, and if you’re an innovator, you’ve pro...

February
09
2018

Prison Escapes and Hard Conversations

I don’t do powerlifting meets in prisons anymore.   Picture this: 4000 men, and all of them innocent (just ask them). All incarcerated for life. All bored to tears, with nothing to do except lift weights and smoke.   Every year, inmat...

February
08
2018

Keeping Wolves Fat

If I asked, “Who’s your nearest competition?” what would your answer be?   We all know the political answer: “Other CrossFit gyms aren’t my competition. The couch is my competition.” But do you actually FEEL t...

February
03
2018

What Comes First: Marketing or Mentorship?

When you break your day down into the roles you fill at the gym, how much time do you spend marketing?   If marketing is ALL of your time, you’re a marketer. But if marketing is only SOME of your time, you’re a business owner.  ...