By Jay Williams, TwoBrain Mentor When we started, one of the biggest problems we dealt with was keeping the place clean. It took me 7
There are two parts to every decision. The first side is the logical part: What’s the right thing to do? Using historical data, math and
Mike (00:00): If it’s working for the other guy and everyone’s doing it, it ain’t going to last much longer because it’s become the
by Jay Williams, TwoBrain Mentor Your members don’t care about you. It took me a while to get that through my head. But it’s true.
By Brian Alexander, Two-Brain Business Mentor Building and maintaining a culture is challenging. The more people in the fold, the more difficult the task becomes. Here
I hated client contracts before I sold the first one. Convinced I needed contracts to be a “legitimate gym business,” I copied something I found
by Brian Alexander, Two-Brain Business MentorBIG. PICTURE. THINKINGGrowing up, the minutia of details bored me. In school, I couldn’t understand why they would make us
By Brian Alexander, Two-Brain Mentor Retention strategies centered around automation and innovation. When it comes to “retention”, there is no silver bullet. Every gym is
Why do people stick around your gym for the long-term? Is it excitement? Novelty? Education? A combination? Any of these might be the primary reason.
