In this episode of Two-Brain Radio, Mike shares how to build a business with profit in mind; how to identify your BEST clients and build your business around them; how to fire the rest; and how to stay atop the new fitness wave.
6:30 – “83% of small businesses are surviving check by check”
8:30 – How to use the Profit First strategy
16:00 – How to identify your BEST clients and focus on them
19:30 – How to fire everyone else
25:45 – What to do with those best customers to reshape your business
29:00 – What’s the SURGE in fitness?
33:00 – Is gamification the next surge?
37:00 – “To stay on top of your wave, look at the customers who break the rules.”
43:00 – “Action is the ultimate truth” – what does it mean?
Besides his own, Mike recommends Influence, by Robert Cialdini.
Shannon Simmons is the CrossFitter who introduced me to Mike. She’s a Profit First professional and owner of NetBooks Accounting. Want someone to teach you the Profit First mindset? She’s the one: email@example.com.
Music in this episode by The Vivisectors.
Recorded on August 7, 2016.
Two-Brain Business is now available on Audible.com!