Mike (00:00): If it’s working for the other guy and everyone’s doing it, it ain’t going to last much longer because it’s become the
by Jay Williams, TwoBrain Mentor Your members don’t care about you. It took me a while to get that through my head. But it’s true.
By Brian Alexander, Two-Brain Business Mentor Building and maintaining a culture is challenging. The more people in the fold, the more difficult the task becomes. Here
I hated client contracts before I sold the first one. Convinced I needed contracts to be a “legitimate gym business,” I copied something I found
by Brian Alexander, Two-Brain Business MentorBIG. PICTURE. THINKINGGrowing up, the minutia of details bored me. In school, I couldn’t understand why they would make us
By Brian Alexander, Two-Brain Mentor Retention strategies centered around automation and innovation. When it comes to “retention”, there is no silver bullet. Every gym is
Why do people stick around your gym for the long-term? Is it excitement? Novelty? Education? A combination? Any of these might be the primary reason.
[An excerpt from Help First: Sell Less. Profit More.] Over the last few years, I’ve worked with consulting clients to help them open their businesses
by Ken Andrukow, Two-Brain Mentor [Editor’s Pun-meter: “ARM” is our acronym for “Average Revenue per Member.”] My career as a coach and gym owner started
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