Culture By Design

Culture By Design Image

By Brian Alexander, Two-Brain Business Mentor

Building and maintaining a culture is challenging.  The more people in the fold, the more difficult the task becomes.  Here is what I have learned from 3 years of building my own culture and how I almost let a few people nearly destroy it.

Don’t settle for good enough

When building a culture, make sure you focus on quality.  Be relentless in your search for people who represent the culture you are trying to build.  Be very selective in who you hire.  Hire people who represent your culture’s values.  If you made a bad hire, fix it immediately. Don’t be afraid of the tough conversation today, because I promise you the conversation and problems only get bigger as time goes on.  

A few bad apples can spoil the bunch.  

Negativity spreads like wildfire.  It can turn rational/intelligent people into irrational very quickly if you don’t catch it before it is too late.  If someone doesn’t fit the culture and is negatively impacting people around them, do yourself the favor and amicably part ways immediately.  Again, be relentless in your vision for the culture you wish to build.

“If you don’t stand for something, you will fall for anything” –  Irene Dunne

Reward good behavior, ignore behavior you don’t want.

Spend the most time with the people who add value to your life, add value to your culture.  These are the people that will help spread the vibes of your culture far beyond the walls of the organization.  Don’t make the mistake of trying to make concessions for the 1-2 people who aren’t a good fit for your culture.  People who are meant to be there  will mold to your culture; don’t mold your culture to people because it may look like something far different than what you wanted in the first place.

In the end it all comes down to good communication and timely action.  


One more thing!

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