
Daily Directive: Sept. 2
Chris Cooper gives you a six-step plan to get people to pay attention to you, then pay for your fitness services.

Chris Cooper gives you a six-step plan to get people to pay attention to you, then pay for your fitness services.

It’s not enough to wait and hope. Your clients aren’t salespeople. You have to take control of the conversation and build your audience.

Free trials haven’t been effective for years. Post-COVID, they might work for some—but only if you use the Prescriptive Model.

Jennifer Dawson commits to blogging about her gym for 30 days and makes a $1,400 personal-training sale as a result.

Chris Cooper walks you through your audience priorities for sales. Here are the groups you should focus on in order to sell more.

How to get more clients without spending money on ads.

You can’t get people into your business if you won’t let people into your life. Here’s how to use “love letters” to make connections.

Your ability to lead depends on your ability to have conversations. Start one right now—Chris Cooper shows you how to do it.

Long-term relationships between brands and clients are “conversations.” Here’s exactly how to connect with your ideal clients for years.