Daily Directive: Sept. 29

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update

The hard part of growing a youth program at your gym isn’t selling the program. The hard part is operations: how to price classes, how to schedule classes, how to break down age groups, how to choose coaches.

This week, I’m telling you how to do all of it.

Two-Brain gyms get a full new course on building and growing youth programs on Thursday!

Daily Lesson

Today, I’ll tell you how to:

  • Schedule youth groups.
  • Price youth groups.
  • Set up a progression system for your age groups.
  • Prepare a “test out” option for kids who want to move up.

I’ve got a sample daily exercise, food and mood tracking logbook for you, and I’ll tell you how to coach kids and teens without a bricks-and-mortar gym.

Read: “Kids Programs: Pricing and Scheduling.”

Daily Directive

Take the list of names you created in yesterday’s Daily Directive (coaches, teachers, parents and kids).

Think about the problem each person is trying to solve right now. Then make contact—use the phone (primary), email (secondary) or social media to connect with each person directly. Ask how you can help solve the problem. If you already know the answer, tell the person.

Here’s an example of how to start a conversation: “Hey, Janie! I know the kids’ sports have been cancelled. How are they holding up?”

Here’s another example, this time for a coach: “Hey, June! I know you’re struggling to find court time with the restrictions in place. How can I help?”

Just start the conversation. You don’t need to provide a free service or a discount—you just have to solve their problems. And with youth, connections are everything.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.