Since 2012, I’ve been doing a free call with any gym owner or entrepreneur who needs one. I just passed the 2000th last week. (If you haven’t booked a free call with me yet, go ahead and click here.) This is part of my missi...
Spending money on paid advertising can be scary, especially when your operation budget is tight. Luckily, if you pay attention to the metrics that really matter in your business, you can UNLOCK your infinite ad spend budget. Checkout this week...
“I have a new F45 gym in my neighborhood. And I hear there’s an Orange Theory opening up soon, too. How can I possibly compete against these guys?” Big chains are very good at selling group fitness. They’ve taken the Cr...
From the upcoming book, “Founder | Farmer | Tinker | Thief”, by Chris Cooper I’ve been a mentor for years. We currently have over 420 entrepreneurs in the TwoBrain family; over 2,000 have done a free call with me in person; a...
By Oskar Johed, TwoBrain Mentor, with afterword by Chris Cooper Brian Strump, another Two Brain mentor and gym owner wrote the following on Facebook a few days ago: A guy drops in but wants to do his own thing. We tell him he can’t. He then returns 3...
A second location doesn’t double your work; it quadruples it. Is it worth opening a second gym? What about buying another local gym in town? The answer is “sometimes, yes!” Sometimes a second location IS a great opport...
I don’t often tell someone NOT to open a gym, but I did last month. James coaches at a box now. He doesn’t have many classes. But the owner lets him keep 100% of the personal training revenue he generates, and he does a dozen PT se...
My first book about the gym industry, Two-Brain Business, is now over six years old. It just sold its 20,000th copy (thanks!) and its sequel, the more tactical Two-Brian Business 2.0, now finds its way to more than 10 gym owners every day. Wh...
The fitness industry is frustrating. You and I both know it. As coaches, we face down falsehood every day: lying supplement companies, knockoff trainers, gimmicky Globos with gazillion-dollar budgets and ninety-nine cent membership fees....
