October
13
2018

2000 Free Calls: What I’ve Learned

Since 2012, I’ve been doing a free call with any gym owner or entrepreneur who needs one. I just passed the 2000th last week.   (If you haven’t booked a free call with me yet, go ahead and click here.)   This is part of my missi...

August
27
2018

Marketing Monday: How to Unlock Your Infinite Ad Spend Budget

Spending money on paid advertising can be scary, especially when your operation budget is tight.  Luckily, if you pay attention to the metrics that really matter in your business, you can UNLOCK your infinite ad spend budget.  Checkout this week...

August
08
2018

How To Beat The Knockoffs

“I have a new F45 gym in my neighborhood. And I hear there’s an Orange Theory opening up soon, too. How can I possibly compete against these guys?”   Big chains are very good at selling group fitness. They’ve taken the Cr...

July
24
2018

The Four Phases of Entrepreneurship

From the upcoming book, “Founder | Farmer | Tinker | Thief”, by Chris Cooper   I’ve been a mentor for years. We currently have over 420 entrepreneurs in the TwoBrain family; over 2,000 have done a free call with me in person; a...

July
11
2018

Should You Open A Second Location?

A second location doesn’t double your work; it quadruples it.   Is it worth opening a second gym? What about buying another local gym in town? The answer is “sometimes, yes!”   Sometimes a second location IS a great opport...

July
10
2018

What’s The Risk Worth?

I don’t often tell someone NOT to open a gym, but I did last month.   James coaches at a box now. He doesn’t have many classes. But the owner lets him keep 100% of the personal training revenue he generates, and he does a dozen PT se...

May
03
2018

Why I’m In This

The fitness industry is frustrating. You and I both know it.   As coaches, we face down falsehood every day: lying supplement companies, knockoff trainers, gimmicky Globos with gazillion-dollar budgets and ninety-nine cent membership fees....