August
15
2017

Planning Your Year

Entrepreneurs in the TwoBrain Family spend December planning for the next year. First, we review “Perfect Day”. Then we choose their goals for the year that will lead to Perfect Day: income goals, time goals, lifestyle goals, and–ma...

November
07
2016

Podium Week: Your Complete Guide

Success leads to motivation, not the other way around. When your clients celebrate success, they’re more likely to internalize joy and gratitude. Put them on a podium. This year, we’ll be celebrating Podium Week on December 12-18. It will...

June
23
2016

Why I Teach DIY

Access our FREE “Do-It-Yourself” archives HERE. CrossFit has championed the “just get work DONE” attitude from Day One. The second article ever published in CrossFit Journal was called “The Garage Gym.” That was Se...

February
15
2016

Onboarding Tracking Sheet

Sample Onboarding Chart Learn how to use the Onboarding Chart by reading “Building A Marketing Plan.” It’s covered in far greater depth in our RampUp program.  

February
15
2016

Brand Action Worksheet

To learn how to use a Brand Action worksheet, read “Building A Marketing Plan.” In-depth planning is covered in our RampUp course. Brand Action 2016

February
04
2016

Client Bill of Rights

You have “rules.” Do your clients know? Do you make exceptions? (If so, you don’t have rules.) Here’s a great way to present and explain your gym rules to clients. It provides context on WHY you do things a certain way, and av...

January
25
2016

Sample Coach Evaluation

Consistency > everything else. How do you measure the “intangibles” in your coaches? You make them tangible. In the RampUp course, we teach how to break down the “Coaching Role” into an objective, observable and repeatable...

January
24
2016

Corporate Intro Letter

Corporate marketing is one of 10-12 strategies we teach mentoring clients. Every month, 3-5 corporations should be approached on the basis of creating a healthier, more vibrant staff. We do NOT use corporate discounts. We HELP corporations get what T...