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Simplicity Scales: Dial in Your Offer!
Chris Cooper
May 1, 2024
Selling Gym Memberships
Some gym owners try to sell a dozen services and appeal to everyone. Here's how to sell more by getting results for select clients.
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When You Know Your Avatar Client’s Hair Color
Chris Cooper
April 30, 2024
Vision
How Ashley Kates uses an avatar named Amy to stay focused at her women-only gym in Lexington, South Carolina.
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Riches in Niches: Why Bill Parisi Focuses on Making Kids Faster
Mike Warkentin
April 29, 2024
Podcast
Why should you dig deep into your niche? The founder of Parisi Speed School has the answer—and some great tips about training youths.
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How to Mine the Masters Niche
Chris Cooper
April 29, 2024
Selling Gym Memberships
Use these tips to start a program for older athletes—or apply them to any other specialty program you can come up with to grow your gym.
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Don’t Read This. Respond to a Lead Instead.
Mike Warkentin
April 26, 2024
News and Views
If you're trying to make more sales, contacting leads quickly is more important than just about anything else you can do.
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Marketing Leader After Just 6 Months of Mentorship!
Mike Warkentin
April 25, 2024
Podcast
After six months with Two-Brain, Wesley Kalkhoven of Calisthenics Amsterdam doubled his income and earned more time with his family.
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