Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Best-selling author Mike Michalowicz with his book "Get Different" and text "What makes your gym 'better'?"

Mike Michalowicz: What Makes Your Gym “Better”?

Mike Michalowicz explains why most gyms are swimming in a sea of sameness, invisible to potential clients—and what to do about it.
Read More →
Pete Shaw with text "Can MetFix Save CrossFit?"

Can MetFix Save CrossFit?

CrossFit taught the world how to move, and now through MetFix, Greg Glassman wants to teach them how to eat.
Read More →
A confident, smiling gym owner stands with arms crossed on his training floor.

The Tactical Gym Owner: Focus and Action

Chris Cooper delivers his No. 1 tool to help gym owners accomplish the tasks that move the needle in a fitness business.
Read More →

Profound Lessons From 20 Years of Gym Ownership

Chris Cooper reflects on two decades in business and shares his hard-earned knowledge so you can find success sooner.
Read More →
Two-Brain founder Chris Cooper with text: "22 lessons from 20 years running a gym"

22 Lessons From 20 Years as a Gym Owner

Chris Cooper’s gym just turned 20, and today he’s sharing 22 lessons he’s learned over the last two decades as a gym owner.
Read More →
Gym owner Rob Sowden-Taylor with text "Using Hyrox for gym lead generation"

Hyrox: How to Use It to Generate Leads, Members and Massive ROI

Rob Sowden-Taylor shares the complete blueprint for implementing a successful Hyrox program that generates leads and boosts revenue.
Read More →