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A man and a woman at a gym with the caption "she really wants him to join your gym."

Annual Plan Essential: Bring-a-Friend Events

December 11, 2024 Selling Gym Memberships
In the best gyms, every new client represents two or more new members. Here's how to get clients to bring their friends.
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An empty gym with the caption "need leads in 2025?"

Annual Planning: Fix Your Marketing Funnels

December 10, 2024 Selling Gym Memberships
Chris Cooper lays out four critical questions you must answer if you want to add members to your gym in 2025.
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Two-Brain's 2025 Annual Plan guide for gym owners next to the title "Want a Thriving Gym in 2025?"

Want a Thriving Gym in 2025? Here’s the Exact Plan to Follow

December 9, 2024 Podcast
Chris Cooper breaks down the exact strategies gym owners can use to grow their gyms in 2025, from habits challenges to goal reviews.
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A photo of Ivan Racic coaching at CrossFit XV in Croatia.

Taking Home More Than His Gym Used to Gross

December 6, 2024 News and Views
How Ivan Racic created a new personal-training revenue stream that changed everything at CrossFit XV in Split, Croatia.
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Gym owner Amanda Buckner next to MMA gloves and title "Kicking Ass: Gym-Owning Fighter Posts Huge Average Revenue Per Member"

Kicking Ass: Gym-Owning Fighter Posts Huge Average Revenue Per Member

December 5, 2024 Podcast
Since opening her gym just a year and a half ago, Amanda Buckner has scaled her monthly revenue from $6K to $15K and become an ARM leader.
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A plate of salad and chicken, with the caption "fill half your plate with vegetables."

How Habits Coaching Helps Clients—and Your Gym

December 4, 2024 Gym Operations
Local laws can make "nutrition coaching" complicated, but no one can stop you from helping clients build healthy habits.
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