The Best Gym Owners Do This to Reach $100,000 Income Faster

A photo of Two-Brain's top gym owners at Rogue Fitness in Columbus, Ohio.

Here’s one of my favorite stats:

On average, a gym owner who works with a Two-Brain mentor can reach $100,000 income in two years, one month and nine days regardless of starting point.

Yes, if you are making just $100 a year right now from your gym, you could make six figures in 25 months—if you do the work.

Or you could reach that level sooner.

Remember, 25 months is an average. That means some gym owners reach $100,000 much faster. We literally work with gym owners who went from $0 to $100,000 in less than a year.

So why do some gym owners reach their income goals much faster?

Here are the Top 3 reasons.


1. They Get Help

It’s not that you can’t figure out how to build a profitable gym on your own.

It’s whether you can do it without running out of money or time.

How many massive, costly mistakes will you make? How many months will you waste experimenting? How many dinners with your family will you miss?

Even if you don’t care about the money, you have to recognize the cost of wasted time.

If I gave you a stack of lumber, you could probably figure out how to build a shed of some sort in the next year. If I gave you lumber, blueprints and guidance, we could build a sturdy, attractive shed in an afternoon.

Gym owners who increase income fast don’t gamble on trial and error. They don’t have time to swing and miss. They ask experts for the answer and then take action so they can hit home runs today.


2. They Do the Right Things


Two-Brain has collected hundreds of battle-tested, sure-thing tactics to improve all aspects of a business.

I could give all of them to you right now in massive pile. In fact, you can see these exact tactics all over this blog and our social media accounts. We don’t hide anything.

But which tactic do you use to get the best result right now? And what if you review all the tactics and get so overwhelmed that you sit on your hands?

We have a metrics-driven plan to select the right tactic at the right time. It’s called the Simple Six. Our mentees enter metrics in a custom-built dashboard, and we can see their area of greatest opportunity. Then we select the very best tactic to improve the lagging metric, and we provide all the resources the gym owner needs to push the number up fast.

Example: A gym owner’s metrics reveal that he needs to increase average revenue per member. We might provide our step-by-step rate-increase plan.

We have tactics to improve every metric. Check this out:

A graphic showing how Two-Brain Business uses a business audit to determine which of 6 areas to focus on.

Gym owners who increase income fast use a mentor to determine the right thing to do right now.


3. They Focus and Take Action


You’ll understand this analogy:

A client comes to your gym with the goal of getting stronger. You know exactly how to make this happen, and you create an ideal plan. The client completes the first session, misses the second, then makes up his own plan for Session 3. He misses a few more sessions, then starts asking you about supplements and shortcuts. Then he starts working on his bench press. And then he quits to start training for a Hyrox race.

Had that client stuck to your plan and leaned into the work, he would have accomplished his goal.

Same deal with building a business. We interview the gym owners who post the best metrics every month, and they tell us how they generated the numbers.

Get this: They never say, “I created a new, wild ad system that’s flooding my gym with leads!”

They always say stuff like this:

  • “I just did what my mentor told me to do.”
  • “I used the stuff in the Two-Brain Toolkit.”
  • “I stuck to the plan.”
  • “I doubled down on the stuff that’s working.”
  • “I really focused on getting the work done fast.”


Our mentors help clients create plans to accomplish their goals, and they provide did-you-do-it-yet accountability. But the gym owner ultimately must commit to doing the work.

As a fitness coach, you know what happens when clients stick to the plan and do the work—and what happens when they don’t.

Gym owners who increase income fast stay focused and execute the plan without delay.


The Clock Is Ticking


A total of 246 gym owners hit their exact income goals through our program in 2024 alone.

If you book a call to talk to a mentor today, I’m confident you could be earning $100,000 a year from your gym in 25 or fewer months.

Above-average gym owners:

  • Get help.
  • Do the right things at the right time.
  • Stay focused and work quickly.


And that’s why they reach six-figure income and millionaire status faster than other fitness entrepreneurs.

So how fast do you want to move toward your goals?

Here’s the start-today button:

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One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing 5 ways to do it.