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Gym owner and fitness coach Kenny Markwardt stands next to title "When Your Coaches Don't Suck: The Rewards for Developing Staff

When Your Coaches Don’t Suck: The Rewards for Developing Staff

Kenny's investment in staff development improved retention, gym culture and revenue—one of his coaches now generates a third of total revenue!
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Personal trainer/fitness coach in a gym gives a thumbs up mid-push up while looking at his computer

Essential Resources for Fitness Coaches and Personal Trainers

This huge collection of resources will help any personal trainer or fitness coach upgrade their skills to get better results for clients.
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A gym owner gives a coach a point of focus to improve service delivery.

The 5-Minute Coach Development Plan You Can Use Today

Oskar Johed lays out the benefits of elite coaching and tells you how to start working toward excellence today with a simple strategy.
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A fitness coach reviews a client's training log and celebrates a great result with her.

Business Skills Solid? Time to Improve Your Coaching!

Chris Cooper explains when you should improve service delivery and provides a way to determine if clients are getting better results faster.
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A coach high-fives a client, with the title "The Real Value of Coaching."

The Real Value of Coaching (And Why It’s Not Enough on Its Own)

Once a gym has strong business systems in place, coach development is the next big opportunity for growth. So what defines great coaching?
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Two men sign up for gym memberships at the front desk of the business.

The FTC Click-to-Cancel Rule: What Gym Owners Need to Know

Lawyer Matthew Becker helps gym owners understand a new piece of legislation that has a significant impact on the fitness biz.
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