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Special Episode: How to Save CrossFit - Two-Brain founder and CEO Chris Cooper

How to Save CrossFit

March 20, 2025 Podcast
With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of CrossFit is uncertain. Chris has a plan to save it.
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Gym owner Nick Habich stands, arms crossed, next to title "Stop Using Free Trials at Your Gym and Do Exactly This Instead"

Stop Using Free Trials at Your Gym and Do Exactly This Instead

March 20, 2025 Podcast
Free trials lead to price-based decisions and short retention—and they have low conversion rates, too. So, what should you do instead?
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At a gym, a man in workout wear holds his head in his hands with the caption "I've made a huge mistake."

Do This to Kill the Value of Coaching

March 19, 2025 Selling Gym Memberships
A subpar sales strategy will put you into a race to the bottom in your local market. Stop competing on price and do this instead.
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Two women push sleds in a gym with the caption "one of them hates this workout."

The Free-Trials Challenge: Busting Myths With Data

March 18, 2025 Selling Gym Memberships
If you sell by free trial at your gym, Chris Cooper has a challenge to help you figure out if you're letting prospective clients slip away.
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Gym owner and Two-Brain founder Chris Cooper smiling atop a gym background next to title "Free Trials Are Hurting Your Gym. Here's What To Do Instead."

Free Trials Are Hurting Your Gym. Here’s What To Do Instead.

March 17, 2025 Podcast
Many gym owners still rely on free trials to attract new members, but are they actually helping your business? The data says no.
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A photo of a dumbbell in an empty gym with the title "How to Save CrossFit."

How to Save CrossFit: The Path Forward for Affiliates and HQ

March 13, 2025 News and Views
CrossFit is for sale. Chris Cooper presents 11 ways a new owner can turn around a company gym owners and coaches depend on.
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