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A photo of gym owner Torben Keller of CrossFit North 579 and the words "he wants fewer members?"

Our No. 1 Gym for Client Count Is Shrinking on Purpose?

Two-Brain’s No. 1 gym for client count—741!—is going to reduce total members, cap membership and raise rates.
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Gym owner Torben Keller next to title "741 Clients: All the Secrets from CrossFit North 579"

741 Clients: All the Secrets From CrossFit North 579

Torben Keller shares how he built a thriving, 741-member gym with multiple revenue streams and an unbeatable client experience.
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A gym owner teaches a large group of clients how to do a medicine ball press.

Secrets of Gyms With Huge Client Counts

Chris Cooper serves up quotes from the Two-Brain gym owners who have the most clients—from 363 to 741 members.
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A closeup image of a rusty, dirty, dilapidated elliptical machine at a gym.

Why “10 More Clients” Can Break Your Gym

Chasing a huge number of clients at your gym? Make sure you have a very firm foundation and sound business systems.
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Client headcount leaderboard pictured next to trophy and title "How Top Gyms Attract and Retain Members"

Massive Client Headcount: How Top Gyms Attract and Retain Members

Some gyms have over 300 members and are still growing—but how do they do it? Hint: They don’t rely on low prices or flashy marketing.
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A closeup of several financial reports with the words "need help?" written on a pink sticky note.

P&L Primer: 3 Questions You Must Ask

Do you ignore or evaluate your monthly accounting statement? Here's how to get much more from your numbers.
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