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Two women push sleds in a gym with the caption "one of them hates this workout."

The Free-Trials Challenge: Busting Myths With Data

March 18, 2025 Selling Gym Memberships
If you sell by free trial at your gym, Chris Cooper has a challenge to help you figure out if you're letting prospective clients slip away.
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Gym owner and Two-Brain founder Chris Cooper smiling atop a gym background next to title "Free Trials Are Hurting Your Gym. Here's What To Do Instead."

Free Trials Are Hurting Your Gym. Here’s What To Do Instead.

March 17, 2025 Podcast
Many gym owners still rely on free trials to attract new members, but are they actually helping your business? The data says no.
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A photo of a dumbbell in an empty gym with the title "How to Save CrossFit."

How to Save CrossFit: The Path Forward for Affiliates and HQ

March 13, 2025 News and Views
CrossFit is for sale. Chris Cooper presents 11 ways a new owner can turn around a company gym owners and coaches depend on.
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Gym owner and fitness coach Kenny Markwardt stands next to title "When Your Coaches Don't Suck: The Rewards for Developing Staff

When Your Coaches Don’t Suck: The Rewards for Developing Staff

March 13, 2025 Podcast
Kenny's investment in staff development improved retention, gym culture and revenue—one of his coaches now generates a third of total revenue!
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Personal trainer/fitness coach in a gym gives a thumbs up mid-push up while looking at his computer

Essential Resources for Fitness Coaches and Personal Trainers

March 13, 2025 Personal Development
This huge collection of resources will help any personal trainer or fitness coach upgrade their skills to get better results for clients.
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A gym owner gives a coach a point of focus to improve service delivery.

The 5-Minute Coach Development Plan You Can Use Today

March 12, 2025 Gym Operations
Oskar Johed lays out the benefits of elite coaching and tells you how to start working toward excellence today with a simple strategy.
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