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A gym owner with a clipboard fills out a marketing checklist.

The Funnel Audit: Your Essential Marketing Checklist

April 30, 2025 Selling Gym Memberships
Most gym owners don’t build clear marketing funnels. Most just wait and hope. Here's exactly what to do instead to fill your gym.
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A checklist showing activities gym owners must do to grow their businesses.

The Gym Owner’s Checklist for Hitting $100,000+ Annual Income

April 29, 2025 Vision
Chris Cooper previews a new guide with an exact plan to create a world-class fitness business that lasts for decades.
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Text: Don't miss the live training! April 29 @ 12 p.m. EDT in GymOwnersUnited.com Next to the cover of a free guide titled "The Gym Owner's Checklist for Hitting $100K Annual Income"

Want To Earn $100K From Your Gym? Start With This Checklist

April 28, 2025 Podcast
Based on data from thousands of gyms worldwide, this checklist outlines exactly how to build a profitable, sustainable business.
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Four athletes perform box jumps with the caption "this is not semi-private training."

Semi-Private Training Is Not a Mini-WOD (For Real)

April 25, 2025 News and Views
A client will not pay $60 an hour for you to tell them to do Fran with banded pull-ups while the other people do Fran as prescribed.
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Gym owner Emily Towns with $545 average revenue per member per month 5 months after opening her gym

$450+ Average Revenue Per Member 5 Months After Opening!

April 24, 2025 Podcast
At just five months old, Emily Towns’ gym is already averaging more than $450 per member per month. See how she did it.
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A small group of 5 fitness clients smile as they pose in front of equipment in a gym.

Semi-Private and Small-Group Training: What’s the Difference?

April 23, 2025 Selling Gym Memberships
Chris Cooper lays out the details of two high-value services top gym owners are using to increase average revenue per member.
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