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Text "The Most Valuable Weekend of Your Year" with photos of Matt Souza, Miranda and Julian Alcaraz, Mike Michalowicz, Michele Letendre, and Bill Parisi

Two-Brain Summit 2026: 2 Days, 16 Speakers, Unlimited ROI

The Two-Brain Summit is back for its 10th year June 6-7 in Chicago, and it’s bigger than ever. Check out the jaw-dropping lineup!
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Text "Selling Personal Training in a CrossFit Gym" with image of coach helping PT client deadlift

Exactly How to Sell Personal Training in a CrossFit Gym

Bionic CrossFit's average revenue per member is $400+ on the strength of PT sales. Owner Chris Vasseur shares his secrets.
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A photo of Chris Vasseur coaching in Bionic CrossFit with the title "He sells PT at $120 an hour."

Selling PT for $120 an Hour in a CrossFit Affiliate: It’s Surprisingly Simple

Do you honestly want to help your members get fitter? Then you're already set up to sell PT in your CrossFit gym.
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A gym owner helps two clients with huge arms perform biceps curls.

Top Tactics From Two-Brain Gyms That Earn $400+ Per Member Per Month

Coaching is a premium service, and premium services should command premium rates in gyms.
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An image with the words "how top gyms earn $406-$467 per member per month."

Top Tactics From Gyms Earning $400+ Per Member Per Month

What if you stopped chasing headcount and instead focused on building huge value for your existing clients? (You'd win!)
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A headshot photo of Daniel Purington and the words "full gym, $0 ad spend."

The Referral System That Keeps This Gym Full With $0 Ad Spend

Woodslawn Fitness is capped at 170 members with an average monthly value of $350. Here's the secret marketing sauce.
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