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A photo of an empty high-end gym.

Secrets of Real Million-Dollar Gyms

Chris Cooper reveals exact monthly totals and explains how the Top 10 Two-Brain gyms generate industry-leading gross revenue.
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Money bag with text: "How top coaching gyms generate $70K-$119K per month"

$70K to $119K in One Month: What the Highest Grossing Gyms Do Differently

For the first time, the average revenue across Two-Brain’s Top 10 leaderboard has crossed $1 million annually. Find out how.
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Text "How to build a never-ending pipeline of new leads for your gym" with photo of Two-Brain Business CEO Chris Cooper

How to Build a Never-Ending Pipeline of New Leads for Your Gym

Coop shows you how to your leads problem forever by creating a never-ending stream of people who are eager to join your gym.
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A strong man attempts a 585-lb. sumo deadlift in a gym.

Self-Sabotage: When Resilience Goes Wrong

I love the iron will gym owners cultivate in training. It's an asset. But let's not confuse resilience with stubbornness.
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A man does a ring muscle-up in a gym while other people evaluate his technique.

11 Fitness Skills That Build Your Gym Business

You already have the tools you need to build a world-class gym. You acquired them as you learned how to train your body!
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Gym owner and Two-Brain founder Chris Cooper with text "11 Fitness Skills That Build Your Fitness Business"

11 Fitness Skills That Build Your Fitness Business

The skills you’ve learned through fitness training can help you grow your business—if you know how to apply them.
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