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The Path to Mentorship

July 24, 2016 Personal Development
  “You can have everything in life you want, if you will just help enough other people get what they want.”-Zig Ziglar If you search online, you’ll find over a million inspirational quotes from leaders in almost any field. Here’s the most important one: “Follow me.” Great coaches can change the lives of hundreds…if their gym business thrives. Our mission at TwoBrainBusiness is to assist those on the front lines of fitness. We are business mentors for gym owners. We believe in modeling success. We believe in actionable advice. We believe in personalized strategies. And we believe in creating leaders. We believe in a “sum of systems” instead of dogma. A mentor provides more than a map; a mentor is a guide. Over 250 gym owners have asked for my mentorship. 240 of them remain in the TwoBrain program. I’m convinced these are the “tip of the spear” that will drive The Movement forward. I’ve asked a few of the outliers to join me in mentoring other gyms. Below are the minimum criteria I considered in each case, whether each knew it or not. What is a mentor, and why am I publishing these criteria? This is not a “Help Wanted” ad. The next TwoBrain mentors will come from within the TwoBrain group; I trust every member within to know more than most “gym consulting” businesses. That might sound uncharitable. The truth is that a gym owner should be grateful for any help they receive (I certainly am) but also have the tools to discern experience from opinion. And I understand that a leader’s role is to create standards where none exist. Here are mine: A gym business mentor must own a gym. You and I are in the service industry. We sell a niche service. To be an effective model of success, a mentor must start from the same place as his protege. I’m wary of “experts” who have never been in ...
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How To Design A Personal Training Session

July 22, 2016 Gym Operations
by Jason Brown, BoxProgramming.com Over the years, we’ve seen more and more gyms start to increase their revenue by way of personal training. Not only is this is a great idea, but allows us to open up our doors to segments of the population that might not want to do CrossFit. I can’t tell you how many times I’ve heard people say (even current members) that they didn’t know we did personal training. The perception to the general public is that personal training and CrossFit are completely separate entities. Is there some truth to this? Possibly. I believe the two are more connected than most would like to believe. I’m going to outline how to design a personal training template for your current and new clients that do not necessarily take CF group classes. First off, a little background on my philosophy of training. The training I subscribe to is constantly-varied and utilizes functional movements. Sound familiar? This system also has an emphasis on challenging people where they need to be challenged most: their weakest links. Some considerations before beginning: How often is your client going to train with you? 2x, 3x, 4x a week? What days of the week? How old is your client and what are their goals? What is their training age if any? Do they have any nagging injuries? What is their life like outside of the gym? Of course there are many more questions that can be asked and screening that can be done beforehand, but this is a basic guide that will work for just about anyone that comes into your facility. I stress the word “basic” because there are always exceptions to the rule. These recommendations come from my own insights after 12 years of training a wide array of athletes from all walks of life. Below I’m going to outline what I feel to be the most logical mesocycles of training for ...
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Get Rid of the Maybes

July 20, 2016 Vision
One of my first lessons in salesmanship came from a consultant named Frank Foster. I was running a pro shop and ski school in the mountains. We had 130 coaches, a bunch of chalets and a thousand pairs of rental skis. But we didn’t have customers. Not enough, anyway. My job was to approach ski clubs and businesses and sell week-long getaway packages. I wasn’t very good at it. So they brought in Frank. Frank told me: “The people who say ‘yes’ are great. Obviously.” “The people who say ‘no’ are ALSO great, because you can move straight to someone else. You get closer to a ‘yes’ client when any client says ‘no.’ You don’t waste time.” “The ones you DON’T want are the ‘maybe’ clients. They cost you time. And they turn you into a salesman.” Frank Foster WAS a salesman, but he knew we didn’t want to be. Think about the last client who wasn’t sure about your service. Did you try to “sell” them? Did you try to “overcome their objections”? Did you make a special deal, or an extra promise? How did that make you feel? Is that why you signed up to own a gym – to be a salesman, like Frank? I didn’t. Before a client comes to the door, they should know your prices. They should know that you’re an expert. And they should be presented with a solution to their unique problems. We teach all of that in the Incubation Phase of our mentoring program. We don’t chase “maybes”. In fact, we remove them. Our clients might know very little about CrossFit when they start, and that’s fine. But we teach a LOT for free online (we publish new content daily.) We give them a full hour of our attention to listen and make a recommendation. But we’re confident in the knowledge that our service isn’t for everyone. Some can’t afford our ...
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Episode 37: Moments from the 2016 TwoBrain Summit

July 19, 2016 Vision
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Episode 37: Moments from the 2016 Two-Brain Summit

July 19, 2016 Podcast Vision
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Episode 36 Jason Brown

Episode 36: Programming With Jason Brown

July 11, 2016 Podcast Selling Gym Memberships
This episode is sponsored by Liquid State Design. Jason Brown is the owner of CrossFit 781 and the brain behind BoxProgramming.com. He also appeared in Episode 27: Meet The Browns with his wife, Dani. 0:00 – Jason’s story and background with football, Westside and CrossFit. 10:00 – Jason talks about incorporating a Conjugate programming style into a CrossFit gym. 15:00 – Jason walks through a typical week of Conjugate programming at his affiliate, CrossFit 781. 19:40 – Missing from most group classes: work:rest ratios. 22:35 – Missing from most boxes: box squats. 25:00 – Jason mentions Louie Simmons’ podcast. 27:55 – We talk about some of Jason’s work for the UpCoach Program (he’s a frequent contributor). 30:15 – Jason talks about using bands for weightlifting (free video below). 32:30 – Missing from most boxes: the floor press. 33:10 – the cognitive bias limiting most programming: “I haven’t done it.” 35:00 – Reverse Hypers and GHRs. 38:50 – What most boxes can cut from their equipment budget. 41:30 – Missing from most boxes: unilateral work. 45:10 – How to get people to show up for repetitive work. 49:50 – How BoxProgramming.com works. 55:00 – Finding the balance between fun and focus in the gym. You can email jason@boxprogramming.com to set up a free call with him. But if you’re asking yourself, “Is it worth paying someone else to program for my gym?” do this little math problem: calculate how much time you spend on your programming. If we applied that same amount of time every MONTH to growing your business, could you generate more than $199? I bet you could (Two-Brain gyms definitely do.) Recorded on July 5, 2016. Announcer: 00:00 – It’s Two-Brain Radio. Every week we’ll deliver top-shelf tactics to help you improve your fitness business and move you closer to wealth. And now here’s your host, the most interesting man in fitness, Chris Cooper. Chris: 00:17 – This ...
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