In 2010, I wrote “Cowboys vs. Shepherds” on my first blog, DontBuyAds.com. It was later included in Two-Brain Business (now available on audiobook.) But new research has prompted me to revisit the issue from a different perspective. In this post, I’ll compare the minds of the introvert, the extrovert, and the ambivert; then I’ll write about ways to optimize training for coaches and clients who fall into either category. Want to see if you’re an introvert or extrovert? Here’s a 25-minute test from PsychologyToday, or a 4-minute test from LifeHack. First, a comparison of introverts and extroverts as clients: Extroverts become energized by noise and crowds. Introverts become fatigued and overwhelmed by the same. Extroverts are likely to ask questions of the coach (often, they’ll need to be “heard” during a class, even if they already know the answer.) They’re talkative, quick to welcome new members, and excited by the prospect of coaching a group themselves. They might choose one-on-one training over groups, but will be drawn to the crowd quickly. They’re held accountable more by social risk (“everyone will know if you cheat on your diet”) than by anything else. Introverts are more likely to think through a movement. In fact, if you see an athlete close their eyes while practicing, it’s a sure sign they’re an introvert: they’re subconsciously blocking out external distraction. They’re less likely to ask a question, but more likely to absorb what’s taught. They’re also more likely to avoid the group setting and choose one-on-one training. Introverts are best held accountable through a one-on-one relationship and might need more frequent contact by a coach (“I’ll be watching your food intake through the app.”) Second, a comparison of introverts and extroverts as coaches: Extroverted coaches are energized by a large group. They relax into coaching: several classes in a row won’t bother them. They’ll be more likely to engage in “sharking” and identifying movement deficiencies on ...
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