Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A silhouette of an elephant with a rider in action in Ayutthaya province, Thailand.

Changing Behavior: The Elephant and the Rider

No goal is motivation enough to pull a client past every temptation, every late-night craving, every moment of weakness. But a coach can help clients work to make positive changes that will stick for the rest of their lives.
Read More →
A hand representing change stops a chain of wooden dominoes falling against a grey background.

How to Change Your Clients' Lives

When you want to keep clients in your gym for a decade or more, your focus moves from “funnels” and “sales scripts” to behavior modification. In this series, Chris Cooper tells you what we know about human behavior—and changing it.
Read More →

Simple Sales Tips: How to Sell This Pen to Anyone

Mateo Lopez walks through an effective sales pitch step by step.
Read More →
A miserable man sits on the floor with his head in his hands and his back against a wall in a stark room.

How Much Suffering Is Enough?

The price of caring, professional mentorship is $5,000. What’s that over a lifetime of special moments with your family? Chris Cooper missed a lot of those moments because he didn't ask for help soon enough. Don't make that mistake!
Read More →
A piece of white paper in a typewriter with the words "what is your why?'

How to Be Happy: The Just Cause Effect

When we hear from burned-out gym owners or see their rants about clients who "just don't get it" on Facebook, we know they've lost their sense of cause. Here's how to refocus on your mission and fire yourself up for 2020.
Read More →

How to Be Happy: Step by Step, with Bonnie Skinner

Two-Brain, Two-Brain Business, Two-Brain Radio, Business, Chris Cooper speaks with psychotherapist Bonnie Skinner about depression and anxiety—and what entrepreneurs can do to improve mental health.
Read More →