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Thank you Coaches Congress 2019

January 29, 2019 Personal Development
At Two Brain we have spoken at HQ, in the US, in Canada, France, Germany and Coaches Congress 2019 really stands out! Very well organised event, a lot of interaction and stories that made us laugh, think, pause, lean in, cry. “Ladies and Gentlemen of the Coaches Congress Take action If we could offer you only one tip for the future, Take action would be it” That is the metric you should use to evaluate if the weekend was successful. Below is a short recap of what we were fortunate to talk about. Chris Cooper started out on Friday by talking about the four phases of entrepreneurship; Founder, Farmer, Tinker, Thief. Each phase have its challenges and opportunities. Identify at what phase you are and your next action will be obvious. You can take the test at www.twobrainbusiness.com/test Josh Price followed by talking about Values, Vision and Mission. They form the foundation of your service. “What does your Perfect day look like?”, “Who has influenced you?”, “What are you doing and what does success look like?” are important questions you have to have clear and concise answers to. Chris then followed up with a talk about Affinity Marketing. Who are your most important and loved members and how can you serve them better? How can you help them help the people they care the most about? How do you figure that out? Take them for coffee and ask them: What is your favorite thing about my gym? What frustrates you most about the fitness industry in general? What’s your biggest challenge outside the gym? Karl and I spoke on Saturday morning on how you turn your Digital Marketing into a money printing machine. The 3 secrets are: Sell the #1 thing that your clients want. Win new members over your competition with a compelling offer. 10x your member growth by owning your marketing. DO NOT focus on Digital Marketing before ...
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Lead Magnet Success Quickstart Guide, Part 2

January 27, 2019 Gym Marketing
This week’s edition of Marketing Monday will be a follow up to last week’s lesson on lead magnets. If you didn’t get a chance to check out Part 1, CLICK HERE to catch up! Otherwise, keep reading… You can use your content (blog posts, recipes, workout videos) to create digital assets and resources for your prospects. We call these lead magnets and with these digital assets, you can leverage them to generate more subscribers, leads, and potential customers for your business. Once you have your lead magnets created, you should give these away to your prospects in your audience for free and you can create online posts that promote your offer and highlight the benefits of your free resource. In order to do that, you need to send that post out on all of your social channels. Click to watch and learn the best way to generate new member intros using lead magnets and social media.
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How To Survive A Second Location

January 24, 2019 Gym Operations
By Jeff Larsh, TwoBrain Mentor   “It was such a great opportunity.” “I would never have gotten another chance.” “It made sense at the time.” “I thought it would be so cool to own two locations!” “I wanted to help more people.”   No matter what your reason(s), you have found yourself here: with a second location and it’s not everything you thought it was going to be.  The notoriety isn’t as grand as you expected. You aren’t helping more people. And you certainly are not making double the money (and sometimes less than you did before).   I am not going to beat around the bush.  You are in entrepreneurial limbo and if drastic change does not happen soon, you can lose one or both of your businesses or perhaps even worse, you will be exactly where you are now in 5 years.  So pull up your bootstraps, it’s time to get you back to where you belong.   Step 1: Lock up your Legal If you are the sole owner, skip this step!  If you are in a partnership, you need a solid Shareholders Agreement.  This needs to be done as soon as possible. You are about to make drastic changes and you and your partners may not see eye to eye.  In the case that things do go south, a Shareholder Agreement will outline exactly how those business relationships are going to end, in order to be fair to all parties involved. Download our Sample Shareholders’ Agreement Template here.   Step 2:  Divide and Conquer This one is going to be hard and I can already hear most of you saying: “there’s no way it can survive on its own!” but you need to cut the cord between the gyms.  Separate the expenses. If there are any that are shared, divide them out. If your second location cannot stand on its own as it is, you either ...
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What Counts On Instagram

January 23, 2019 Gym Marketing
by TwoBrain Media The ego loves likes. But the brain knows better. On Instagram, a string of hearts is a good thing: It means people took the time to double-tap and like your content. That’s engagement, and it’s important. A like is better than nothing, but a comment is even better still. Comments mean people stopped scrolling and took the time to write something, ask a question, offer a compliment, and so on. They didn’t just give you a high five in passing. They stopped to say, “Wow. I really like what you did.” That said, likes and comments are the singles and doubles of Instagram, to use a baseball analogy. Profile visits can be considered triples, and website clicks are home runs. A profile visit means you did enough to make someone want to learn more about your business. A website click means you moved a person to get off Instagram and get onto one of your properties, where you can educate, inspire, help and ultimately earn clients or customers. Not to be overlooked: shares and saves. Both are good. A share means a person thinks a friend would be interested in what you have to say, and the sharer is helping you get the post in front of a potentially interested party. A save means a person wants to spend more time with your content later on. It might mean someone is interested but rushed or it might mean a person wants to revisit your content. Either way, you’re winning. All of this insight is available to Instagram business accounts, but it’s very easy to miss it when you’re watching a string of hearts pop up in your notifications. Here are actual stats from three posts a gym made in January 2019: Photo 1: 72 likes Photo 2: 192 likes Photo 3: 230 likes The second and third photos were big hits for this account and generated far ...
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The black and gold Two-Brain Radio podcast logo.

Episode 153 – The Tinker Phase of Entrepreneurship, with Jeff Smith

January 22, 2019 Personal Development Podcast
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Lead Magnet Success Quickstart Guide

January 21, 2019 Gym Marketing
Every day, you could have hundreds or THOUSANDS of people viewing your website. While any visitor to your site should find a ton of free content, ONLY those willing to trade their email address should get your most valuable content. This is where having a lead magnet can really help your business. Click the video below to learn how you can add 5-10 email subscribers to your list every day with lead magnets!
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