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To illustrate the article "What Is Wealth," a hand drops coins into another hand below.

What Is Wealth?

September 24, 2019 Vision
Our culture's preoccupation with money creates confusion about wealth—perhaps because the people talking and thinking about money the most are the ones who don't have it. Material ownership is part of wealth. But wealth is really freedom.
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Gym owner Ashkan Amirsoleymani swings a kettlebell overhead outside CrossFit Rittenhouse.

Two-Brain Radio: Partnerships With Ashkan Amirsoleymani

September 23, 2019 Gym Operations Podcast
Mateo: 00:02 – Hey, it’s Mateo of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I’m talking with my business partner Ashkan Amirsoleymani from CrossFit Rittenhouse in Philadelphia. We co-own the gym together so you’ll learn all about our partnership and how we market and sell in a big-city competitive market. You’ll also learn about how Ash approaches sales when we have a competing CrossFit gym eight feet away from our doors, so you don’t want to miss this. Make sure to subscribe to Two-Brain Radio for more marketing tips and secrets each week. Greg: 00:33 – Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Greg: 00:51 – We’d like to thank another one of our amazing partners, Level Method. As a CrossFit gym owner, I know retention is key to keeping my business going for years to come. Retention is not easy, though. People want to see success, and if you don’t show them early, they’ll find a place that does. This is where Level Method comes in. With Level Method, you are now able to guide your members through an amazing structure that’ll give them a path to success. Once you have success, you instantly have motivation for them to continue, which will now be delivered to your members. Start systemizing the creation of powerful moments for your members today. Go to levelmethod.com to book a free call. Mateo: 01:29 – Welcome to the Two-Brain Marketing podcast. I’m your host, Mateo Lopez. And today we’ve got a very, very, very special guest. We’ve got Ashkan Amirsoleymanimir. Ash is the owner of CrossFit Rittenhouse. I also have a hat on that says CrossFit Rittenhouse ...
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To show the concept of franchises, a finger and thumb place a small wooden block with a storefront on it in a line of identical blocks.

Why We Don't Sell Franchises

September 21, 2019 Gym Marketing
It had been a long day at CrossFit HQ. I was tired after nearly eight hours of talking about business. But this question really perked me up: “Why can’t you just give us a playbook that tells us exactly what to do?” It was a surprising question because of who was in the room. We’d been asked to visit HQ and give a one-day business seminar for gym owners around Santa Cruz. But high-ranking seminar staff—including Nicole Carroll—were also in the audience. So I wasn’t expecting a question about a franchisee model. I answered that CrossFit is a licensee model that combines the opportunities and challenges of a free market. Anyone can start a CrossFit gym. That’s an amazing opportunity to leverage the world’s largest fitness brand for almost zero dollars. The flip side is that it’s impossible to provide testing, research, data or proven methods for that price. At $3,000 per affiliate per year, there’s simply no budget to test best practices or even to regularly survey owners in a meaningful way to figure out what’s working. Total freedom means total freedom: no guardrails, no guidance. Just an amazing opportunity to help people. But the question actually meant something different: “Why don’t you (Two-Brain Business) sell a playbook?”   We’d Rather Teach Than Tell   The person who asked the question knew that we have the playbook. We have a profitable model for running a box. If we wanted to, we could just sell that playbook, say “do it exactly like this,” tell people which clothes to wear and which ads to run, and then hold them to that standard. That would effectively make us a franchisor. We could easily charge $150,000 per year per franchise because we can provide more than any microgym franchise out there. Who else gives their clients 1:1 mentorship? No one. Who else teaches them how to hire and train staff, how to build ...
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A portrait headshot on a white background of smiling Two-Brain Business mentor Jeff Burlingame.

Two-Brain Radio: The Golden Goose With Jeff Burlingame

September 19, 2019 Gym Marketing Podcast
Greg: 00:02 – It’s Greg Strauch of Two-Brain Media and on this week’s episode we’re hearing from Jeff Burlingame. Now, this was recorded originally at the Two-Brain Summit of 2019 and he dives into the topic of the golden goose. What is the golden goose? Making sure you have the right people in the right roles and if you’re causing burnout of your staff, how to avoid it. Make sure to subscribe to Two-Brain Radio to hear the very best ideas, tips, and topics to move you and your business closer to wealth. Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Chris: 00:46 – What makes a good gym website? The answer to that question keeps changing. Five years ago I would’ve said that you need this rotating banner image. Three years ago I would’ve said you have to have one splash page highlighting the benefits of your service. That’s true. The problem is that the benefits of your service change by the client you’re trying to target and so you need to be able to adapt. You need to be able to add your own landing pages. Your main cover page should reflect what your most important clients want. That’s going to be different from what my most important clients want. So a website that’s based on a template with the same kind of rotating image is not going to work anymore. I use For Time Design for the twobrainbusiness.com and Catalyst gym websites because those are the most important websites I own. I want responsive design that’s going to work well on mobile. About 60% of your clients are going to come through mobile and ...
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A tight roll of money is held by a bow with a red and white label that says "for you."

Sharing the Wealth

September 18, 2019 Gym Operations
Building a platform of wealth doesn't make you a bad person. Being a bad person makes you a bad person. Becoming a wealthy good person makes you able to help more people more. Do that.
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Two-Brain Radio: CrossFit Memes With John Wooley

September 18, 2019 Personal Development Podcast
Sean: 00:03 – Hi everybody and welcome to another edition of Two-Brain Radio with Sean Woodland. Today I talk with the man behind the most popular CrossFit meme page on Instagram, John Wooley. But first, are you a stressed business owner who’s working too much and still struggling to make a profit? Do you want to grow your venture and reach the next level? Two-Brain Business is here to help with a free 60-minute call. This is not a sales pitch. It’s just an opportunity for you to get real, actionable advice from an expert who’s built a successful business. For one-on-one guidance on how to take your business to the next level, book your Free Help Call today at twobrainbusiness.com. John Wooley is the man who created and runs the CrossFit meme page “Make WODs Great Again.” We talk about how he got started, what makes a good CrossFit meme and what it’s like to meet the targets of some of his good-natured humor in person. Thanks for listening everyone. John, thanks so much for joining me, man. How you doing? John: 01:04 – I’m good. How about you? Sean: 01:05 – I’m doing well. People know your work, I think, better than they know you. So let’s get to know John Wooley just for a second. What do you do for a living? John: 01:13 – I’m a banker, so I’ve been in retail banking now for, oh gosh, probably 15 years or so. I’m an executive vice president though, so I manage 17 branches here on the east side of Cleveland. A hundred employees. It’s roughly like one and a quarter billion dollars under assets, give or take changes any given day, but it’s a little over a billion. Sean: 01:35 – How did you find CrossFit? John: 01:36 – I got dragged into it like everybody else. So I was kinda freshly divorced, wanted to get ...
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