Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Dogging It in Every WOD: Alex Castiglione and Bully Breeds

More than a million dogs are euthanized in shelters each year. Here's how Alex Castiglione is fighting that—with fitness.
Read More →
A row of colored paintbrushes lie on a canvas below the words "clarity above art."

Branding 101: Clarity > Art

You will never become wealthy if your branding doesn't appeal to your audience. The best brands in the world don't reflect their owners' tastes. The best brands always come from a question: "What do our clients want?"
Read More →

Branding 101: Are You Poisoning Your Brand?

Your clients are paying for a professional service. Your online persona has to reinforce your professional value. Read this blog and stop poisoning your brand by accident.
Read More →

Using Organic Content to Support Advertising

The algorithms have changed. Here's why your organic posts are reaching fewer people and how to combine paid and organic marketing to create more conversions.
Read More →

The $1 Million Gym Built by Two Guys Who Once Rationed Paper Towels

Jared Byczko and Peter Brasovan own a $1 million gym. Here's how they built it.
Read More →

Habits of Highly Successful Gyms: Delegation and Pricing

How do you go from working in your business to working on your business? And how do you set prices? In this article on delegation and pricing, Chris Cooper gives you a precise plan.
Read More →