Could you earn more money by going deeper instead of being broad, general and inclusive? Chris Cooper examines the opportunities created by specialization.
Over the past several days, we've had literally dozens of requests to start a "Two-Brain affiliation" for gyms. Here's why we aren't doing that—and why mentorship is critical right now.
People buy stories. Stories paint a picture in their minds. Your name is how they frame that story. Will it encourage them to look deeper or look elsewhere?
