The goal is to make sure your message is believed, not just noticed.
Good stories are:
- Relatable (people can put themselves in your shoes).
- Consistent (told in your own voice).
- Much shorter than you think they should be.
You can’t out-yell everyone else. You can’t be heard if you’re saying the same things they are. You can buy ads, attention and awareness—but you can’t buy trust. And trust is what makes people choose you.
Read about the seven elements of good storytelling here: “How to Tell Better Stories.”
Download the Storytelling Workbook found in the article linked above.
Flip to the last page, where you’ll find a checklist.
Write your story.
Publish it on your website.
Link to the blog post on social media (your amplifiers).
I can’t say it often enough: Your No. 1 goal on social media is to get people off social media.
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