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Picture of Rob Connors with title text reading : "The Need to Niche: Why Rob Connors Turns Some Prospective Clients Away."

The Need to Niche: Why Rob Connors Turns Some Prospective Clients Away

Gym owner Rob Connors shares how targeting a niche audience strengthened his business.
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Daily Brief: June 18

The daily update. Today’s directive is to perform this exercise: “If I had to charge double what I currently do, what service can I provide that would be worth that price?”
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Picture of Austin Malleolo

Austin Malleolo: “You Might as Well Be the Hardest Worker”

CrossFit OG Austin Malleolo shares memories from the early days of CrossFit competition, life on the Seminar Staff and how parenthood has changed his perspective.
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Daily Brief: June 17

The daily update. Today’s directive: Think narrower and go deeper instead of trying to appeal to everyone. Find your niche!
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A man exploring a rocky niche in a kayak

Unexplored Niches

Think narrower and go deeper instead of trying to appeal to everyone—Chris Cooper identifies niches and explains how creative entrepreneurs can dominate them.
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Daily Brief: June 16

The daily update. Today’s Tactic: Identify five possible corporate nutrition clients using strategies supplied by Lindsey VanSchoyck.
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