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Daily Brief: June 16

The daily update. Today’s Tactic: Identify five possible corporate nutrition clients using strategies supplied by Lindsey VanSchoyck.
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How to Build a Niche Audience

Chris Cooper explains how he built a huge audience one person at a time and why he still owns a gym.
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A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Brief: June 15

The daily update. Today’s Tactic: Learn how to build a niche audience.
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Picture of Lindsey VanSchoyck

Starting, Scaling and Staffing a Nutrition Business in Your Gym

Two-Brain nutrition business expert Lindsey VanSchoyck shares how to start and scale a nutrition program at your gym.
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A coach encouraging another man through drills - going deep - the value of a niche audience

Going Deep: The Value of a Niche Audience

Could you earn more money by going deeper instead of being broad, general and inclusive? Chris Cooper examines the opportunities created by specialization.
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A pride of lions basking in the sun together - what does affiliation really mean?

What Does Affiliation Really Mean?

Over the past several days, we've had literally dozens of requests to start a "Two-Brain affiliation" for gyms. Here's why we aren't doing that—and why mentorship is critical right now.
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