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Less Feedback Is More

Occam’s razor cuts a closer shave.   It’s a philosophical principle that will help you grow your business, train your clients and avoid stress. Occam’s razor says: “simpler solutions are more likely to be correct than complex ones.”   In coaching, that means “Your clients can’t follow two commands.”   In business, that means “you can’t act on every piece of client feedback you get.”   In leadership, that means “tell them exactly what you want them to do.”   Here’s how to put Occam’s razor into practice in your gym business, help your clients progress faster, guide your team to success, and stay focused yourself.   Coaching: Correct one thing at a time. Every client should receive 1:1 coaching from you every day. Whether in a big group, small group or personal training session, your job is to provide individual coaching to every client. But it’s tempting for novice coaches to coach TOO much. Vomiting information on a client will just paralyze them. Tell them one thing to fix; promise to teach them the next step tomorrow; and let them achieve mastery one step at a time. Avoid the temptation to show off your knowledge.   Tell them what you’re going to tell them. Then tell them. Then tell them what you told them. Instead of sharing several points at once, spend your entire session on one key point. Give an overview at the whiteboard. Then get really in depth with each client individually. Finally, recap the lesson for the group.   Staff Development: Keep your staff evaluations short. More categories for evaluation isn’t better, because the most important points of measurement get buried. It’s critical that coaches show up early; look great; smile at everyone; keep everyone engaged; and end on time. You might add 2-3 more criteria to the list. But a 20-section coaching evaluation is almost worse than no evaluation at all, because it’s not a ...
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TwoBrain Marketing Episode 10: Cody Ringle

Today we are joined by Cody of CrossFit ColdWater and CrossFit Angola. We hear about his first experiences with CrossFit and how he turned $250 dollars in ad spend into $5,500 worth of revenue. Cody was first introduced to CrossFit by his older brother in 2014. At the time, Cody was overweight and out of shape and he almost didn’t come back. When he did come back, it took only a couple of classes and he was hooked. Today Cody owns two CrossFit gyms and is committed to improving the quality of people’s lives through strength and conditioning.  Cody purchased CrossFit Coldwater in 2015. Two years later, he was broke and so stressed that he developed Bell’s palsy. He tried mentorship with a different group, but didn’t get much from it. Then he signed up for the Two-Brain Incubator and everything changed. Mateo:                                      00:00                       I’m Mateo from Two-Brain marketing. And on this edition of the Two-Brain marketing podcast, I’m telling you with Cody from crossfit Coldwater and crossfit Angola. You’re going to hear about the first crossfit class he ever took back in 2014 and how after just one year, one year later after taking that class, he became the owner of his own affiliates. We’ll also learn how he turned $250 in paid ad spend and he took that and turned it into $5,500 in new member revenue. So make sure you subscribe to Two-Brain radio for more marketing tips and secrets each week. Announcer:                            00:35                       This episode is brought to you by InciteTax. Incitetax is founded by John Briggs, a crossfitter, a great big tall guy with a fantastic sense of humor and John is like a coach for your books. These guys are not just pencil pushing number crunchers. These guys will actually help you get towards your perfect day if you’re a member of our Growth stage, part of the mentoring program. You’re familiar with John’s ...
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Episode 168: Exercise Over Opioids

Greg: 00:00:02 – Welcome everyone to Two-Brain Radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve Perfect Day and move you closer to wealth. Chris: 00:00:26 – One of my favorite finds has been foreverfierce.com. I linked up with Matt several months ago at Forever Fierce and he had some fantastic ideas, and so he and I have put together a couple of packages that we think are really going to help CrossFit affiliates everywhere. Two-Brain mentoring clients use Matt almost exclusively. He’s got fantastic designs and he takes all the work out of it. All that time that you spend searching the internet and Pinterest and junk like that for great CrossFit T-shirts? You don’t have to do that anymore. Matt has designs for you. You can put your logo on one of his templates, which are fantastic, and your clients will never know the difference. It saves you so much time that you could be using on other things like real marketing. He’ll also go so far as to remind you when it’s time to reorder. He’ll give you suggested order sizes, he’ll help you set up pre-orders so you’re not even fronting the cash for the inventory. It’s all amazing stuff built to help affiliates and that’s why I love this guy and this company, foreverfierce.com; they do all the Catalyst shirts, all the Two-Brain shirts, all the Ignite gym shirts. They do everything for every business that I own. Chris: 00:01:31 – On the journey to change health care, there are many possible starting points. One of those might be the gut, one of those might be the brain and one of those is certainly the lower back. This podcast was recorded live at the Two-Brain workshop with Andre Riopel. A ...
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TwoBrain Marketing Episode 9: Kevin Rundlett

 Two Brain Marketing Episode 9: Kevin Rundlett of CrossFit Chi-Rho Today we are joined by Kevin Rundlett of CrossFit Chi Rho in Jackson Mississippi. In addition to running his CrossFit gym, Kevin works full time as a lawyer and is even the city prosecutor! Growing up lifting weights and training since he was 15, Kevin fell in love with CrossFit and after learning that the gym they attended was being sold, they jumped right in to keep it going. In August of 2017, Kevin and his wife purchased the gym and have been running it ever since! Join us as we learn how Kevin manages his gym, law practice and how Two-Brain has helped with both! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click hereto register and sign up now! Contact: https://www.crossfitchi-rho.com/ Timeline: 2:20 – Introduction to Kevin  6:14 – Advice for others who are considered purchasing their gym 12:30 – What it takes to break even and profit as a gym owner 13:30 – Staffing a gym that was recently purchased  15:03 – The importance of finding a good general manager 18:27 – The key to success when first starting a new gym 21:16 – How to contact Kevin Announcer:                            00:02                       Welcome everyone to Two-Brain Radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to well, Chris:                                         00:26                       this episode is brought to you by healthy steps nutrition. I first met Nicole over a year ago when one of my favorite crossfit affiliates introduced me to her because Nicole was helping them. Sam Brumenschenkel at crossfit port orange started a nutrition program in her box and that conversation ...
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How To Be "Gym-Poor"

Every square foot you rent should generate revenue for you.   And the amount you generate should be clear.   We’re often called by gym owners who are running out of money because they rented too much space. We’re almost never called by gym owners with the opposite problem.   The owners’ mistakes and regrets all center around using space for activities that aren’t directly tied to revenue: a sitting area for clients (does it actually help retention?) a coffee bar (too expensive to staff and stock) some dedicated single-function space (will people want to take yoga classes at your gym forever?) a whiskey/beer/whatever cool distraction is in this week. Those are the things that make owners gym-poor.   In every case, the gym owner added things they believed would add value to the client. And that’s the problem: WE see the value of having an athlete lounge, but they don’t. Or it’s not quantifiable. So here’s my rule: if you can’t point to something in your gym and say, “That brings me X dollars each month”, get rid of it. You have too many opportunities that WILL pay you to take up space on those that won’t.   When an athlete thinks about joining or leaving your gym, they think about the coaches, not the couches.   While a clean bathroom is a necessity, a steam room isn’t.   What IS? Group training space, if you offer group training. Flexible layout is preferred. Option to run two groups at once is best. Semiprivate or private space for 1:1 and small-group training Private consultation or office space for meeting with clients 1 shower for every 70 clients (more if you serve a nearby corporate staff) 1 additional bathroom for every 70 clients (minimum, more is better).   Our method of training is simple and elegant: everything you need, nothing you don’t. Your space–and your business–should focus your client’s attention on ...
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