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Episode 172: Gym-Management Software: Our Unbiased Review

Greg: 00:00 – Hey everybody, it’s Greg with Two-Brain Media, and on this week’s episode we talked to Jay Williams. Jay Williams is the Director of Products at Two-Brain along with being a mentor. He’s been with Two-Brain since the very beginning. We get into the major software companies that are in the CrossFit-gym industry today and the pros and cons of each. We also talk about the ranking system that Jay developed to give you the very best as a gym owner, and you’d be surprised of who scored the highest. Make sure that you guys subscribe to Two-Brain Radio to hear the very best ideas to move you and your business closer to wealth. Greg: 00:38 – Two-Brain Radio is brought to you by Two-Brain Business. We’re committed to helping a million entrepreneurs find freedom and wealth. We’ll bring you the very best of the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com Chris: 00:56 – Everybody hates their insurance company until they need their insurance company. My insurance recommendation is Vaughn Vernon of Affiliate Guard. Before I get into this story, I want to make it clear here that I don’t get any kickback for recommending Vaughn, but I’ve done it so many times. Whenever anybody online asks a question about insurance companies, I always say Affiliate Guard. Here’s why. Years ago when we affiliated with CrossFit, my insurance company dumped me, citing quote unquote “tractor pulls” that we were going to be doing, whatever the hell that is. I’ve never pulled a tractor in my life. I’ve driven lots of tractors and I can tell you, I don’t think I could pull one if I wanted to, but that’s besides the point. At that time, the person who swooped in and saved CrossFit gyms in Canada was Joanne LeGal, ...
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Two-Brain Radio With Sean Woodland, Episode 4: Zach Forrest

Sean: 00:00 – Hi everybody and welcome to another edition of Two-Brain Radio with Sean Woodland. On today’s episode I talk with three-time CrossFit Games competitor, training staff member, and owner of CrossFit Max Effort, Zach Forrest. Two-Brain Radio with Sean Woodland is brought to you by Two-Brain Business. For free advice and tips from best-selling author Chris Cooper visit twobrain business.com/blog. Today, Zach and I discuss some of the things that led to him having to close two of his locations in Las Vegas and the lessons he learned from the whole ordeal, his experience competing at the CrossFit Games and the time he lost his pants while coaching at a Level 1 Certificate Course. Certainly do not want to miss that. Thanks for listening everybody. Sean: 00:48 – Zach, thanks so much for taking the time to do this, man. How you doing? Zach: 00:52 – Absolutely. I’m doing well. How you doing? Sean: 00:54 – I’m doing OK, thanks. Usually we start with the CrossFit stuff, but because of what’s going on with a couple of your gyms, I want to start more on the business side of things. You owned two separate facilities, you had CrossFit Max Effort and CrossFit West Vegas and they both shut down. Why did you have to close the doors on those facilities? Zach: 01:19 – I’ll start with West Vegas because it’s typically for me, the easiest and most simple to explain. So we had been operating in the facility for a good amount of time and the city decided to change the ruling on some of the zoning and operation laws within our space. So we were in a very unique space, actually the only place in the city of Las Vegas to be zoned the way it is. It was business tech. And we had gotten cleared to be there. We didn’t need a special-use permit or anything ...
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Aligning The Vs

Have you ever seen geese flying south for the winter? They organize themselves in giant Vs in the sky. The front goose flaps hard; the rest benefit from their slipstream. In cycling, we call that “draft”, and it’s surprisingly powerful. When I ride right behind a tall guy, with my wheel inches from his, I can travel at the same speed with 30% less effort. You’ve probably seen this in the Tour de France, or with geese: one works hard, then drops to the back to rest and the next takes their place in the pace line. In business, there are really two Vs that create a slipstream for everything else: Vision and Values. Your job as CEO is to set the vision, and constantly reinforce it with your staff. That way, when someone else takes their turn at the front, they can keep the flock pointed in the right direction. Your other job is to make sure your values align with each staff member. Because if they don’t, you’re going to have problems that grow over time. Here’s how Vision and Values align (or don’t) with your staff: If your team clearly sees your vision and shares your values, you’re going to go far in the same direction. And you’re going to make life easier for each other. Moving clockwise to the bottom right quadrant: If you share the same values, but have a different vision for your business, it isn’t always bad: maybe they want a gym focused on training athletes, and you want a gym focused on health. You might eventually compete; or you might cross-refer. That’s up to you as a leader. Different vision, different values: this is just a job to them. They might work as a placeholder for the short periods, and that’s fine. Just make sure they aren’t keeping a better candidate out of an important seat. Same vision, different values (top left): the most common outcome is that they leave ...
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Two-Brain Marketing Episode 13: Jacqui Hamer

Mateo: 00:01 – Hey, it’s Mateo from Two-Brain Marketing and on this edition of the Two-Brain Marketing podcast, I’m talking with Jacqui Hamer from CrossFit Durst. I’m super excited about this week’s episode because you’re going to learn about how Jacqui spent $175 on ads and generated $7,000 in new member revenue, so you don’t want to miss this. Make sure to subscribe to Two-Brain Rdaio for more marketing tips and secrets each week. Greg: 00:26 – Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Chris: 00:39 – What makes a good gym website? The answer to that question keeps changing. Five years ago I would’ve said that you need this rotating banner image. Three years ago I would’ve said you have to have one splash page highlighting the benefits of your service. That’s true. The problem is that the benefits of your service change by the client you’re trying to target and so you need to be able to adapt. You need to be able to add your own landing pages. Your main cover page should reflect what your most important clients want. That’s going to be different from what my most important clients want. So a website that’s based on a template with the same kind of rotating image is not going to work anymore. I use For Time Design for the twobrainbusiness.com and Catalyst gym websites because those are the most important websites I own. I want responsive design that’s going to work well on mobile. About 60% of your clients are going to come through mobile and more in the future. I want a responsive designer, which means I can contact them to ...
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Episode 171: Free Trials (and Tribulations) with Kyle Racki

Greg: 00:01 Hey everyone. It’s Greg Strauch with Two-Brain Media. On this week’s episode we talked to Kyle Racki, CEO and founder of Proposify. We talk about Kyle’s new book, “Free Trials (and Tribulations),” along with learning more about Kyle’s life experiences that have led him to become a business leader. Subscribed to Two-Brain Radio to hear the very best ideas, tips and topics to move you and your business closer to wealth. Greg: 00:26 Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics interviews in the business world each week. To find out how we can help you create your Perfect Day book, a free call with a mentor at twobrainbusiness.com. We’d like to thank another one of our amazing partners, Level Method. As a CrossFit gym owner, I know retention is key to keeping my business going for years to come. Retention is not easy though. People want to see success and if you don’t show them early they’ll find a place that does. This is where Level Method comes in. With Level Method, you are now able to guide your members through an amazing structure; it’ll give them a path to success. Once you have success, you instantly have motivation for them to continue, which will now be delivered to your members. Start systemizing the creation of powerful moments for your members today. Go to levelmethod.com to book a free call. Chris: 01:20 Hello Racki, welcome to Two-Brain Radio. Kyle: 01:22 Hey, thanks for having me Chris. Chris: 01:23 Yeah man, it’s a real pleasure. And you know, I got to meet you in person long before this book came out. You even mentioned back then that the book was coming, so I was anticipating it. It was even better than I’d hoped. So today we’re going to be talking about Kyle’s book, ...
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Done-For-You Hiring Plan and Detailed Job Descriptions for Gym Owners

Every entrepreneur says, “I wish I could clone myself.” But that’s not possible—yet. And it’s also wrong. Entrepreneurs don’t need copies of themselves. Instead, they need to find ways to spend as much time as possible growing their businesses. But time isn’t limitless, and that means entrepreneurs need to figure out how and where they spend their time and energy—and how to buy some of it back cheaply. Freed from low-value roles, business owners can reinvest that time in activities that grow the business and generate revenue. Many new gym owners wear more than a dozen hats: coach, admin, marketer, salesperson, cleaner, programmer, bookkeeper, maintenance person, and so on. Should the owner wear all these hats? The simple answer: No. Want to create your own business plan? Get a free editable copy of the Ultimate Business Plan For Gym Owners. Just let us know where to send it. Below is a short, non-exhaustive list of low-level tasks that often prevent entrepreneurs from growing their businesses. We’re not saying the tasks are unimportant. Some of them—like billing clients—are absolutely essential. But they’re not high-level tasks, and owners can teach others to do them with ease so they can get back to growth activities. Here are just a few important but low-level tasks a business owner doesn’t need to do: Mopping floors and scrubbing toilets. Shoveling and mowing. Maintaining equipment. Billing clients and grinding through administrative work. Opening the doors in the morning. Closing the doors at night. Living on social media. Coaching every class. Making workout posts. Many of these tasks can be assigned for a very reasonable hourly rate. Consider paying someone $12 an hour for admin work like answering emails and handling client accounts. An owner could offload five hours of low-level work for $60. Do you think you’d be able to generate at least $60 in new revenue if you had five free hours? The answer is an ...
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