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Are You Wasting Your Time?

By Jason Williams, Two-Brain Mentor If I could give one piece of advice to gym owners (new and old), it would be this: Stop wasting your time. When I say wasting time..it doesn’t mean spending time watching Luke Cage on Netflix, drinking at a local brewery, or playing a round of golf. Those are all valid uses of your time, in the right context. No, what I see is much worse, and much harder to fix. People wasting time doing what they consider “work”. That is, doing things they should be paying someone else to do. Things like cleaning, cooking, laundry, and shopping. At the gym, it includes things like answering the phone, fixing broken equipment, even coaching classes or programming. The more of these things you do, the less you get paid. If you are an average gym owner, earning $35k per year (before you found 2BB), your hourly wage is about $17/hour. You charge at least $50/hr for personal coaching…so why do you get paid so little? “Because”, you say “I don’t have enough clients to pay me $50/hr for 40 hours per week” Why do you suppose that is? Because you spend most of your time doing $10/hr jobs, and only a few hours per week doing $50/hr jobs. Let’s look at some of the jobs you are doing (or used to do, if you’re smart) and what they’re worth: —> Cleaning – $10/hr —> Maintenance – $15/hr —> Reception/member management – $10/hr —> Coaching classes – $15-25/hr (at most gyms) —> Social media – $10-15/hr —> Member follow up – $10-15/hr If you are doing these jobs for your gym as the owner, you can be sure you’re getting paid accordingly. Professionals get paid what they’re worth, and if they work at your gym, they might include roles such as: —> Marketing manager – $30/hr —> Coach development/head coaching – $25/hr —> General manager – $35/hr …

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The Curious Case of "I Owe You One"

Since I first heard the phrase “emotional bank account”, I’ve been intensely curious about the human psychology of “I owe you one.” What makes us say, “I’m in your debt?” What makes us FORGET how much we owe people when it’s convenient? And how closely do we actually keep track of favors? The Goodnight Kiss If you’re trying to get her to kiss you goodnight, how much do you have to spend? Unless we’ve gone back in time to 1974, that seems like a ridiculous question, doesn’t it? She doesn’t owe you a thing. We no longer believe that an expensive dinner, a dozen roses and a shoe-shine buys us intimacy. How much does a friend cost? When you were a kid, did you buy your friends candy to keep them around? Maybe once or twice–and then you figured it out. Right? They didn’t like you; they just liked candy. And when the candy ran out, they were gone. There was no tabulation of best-friend time owed, no calculation of wedgies deferred, no quota of sleepover invitations met. They were just gone. And you learned a hard lesson: that YOU were the only one keeping score. I’ve learned that one myself a few dozen times. As an adult, you’re less likely to buy things for others. But you ARE more likely to spend your time on others: doing them special favors, pitching in to move their piano, picking them up from the airport. When you do these things, do you expect reciprocation? You know you shouldn’t. You tell yourself that you’re ONLY doing it to help. But really…you want them to like you. Right? You want them to feel like “I owe that guy.” You know what comes next. It’s your turn to need a lift. You think, “Scott owes me a ride. I’ll call him.” And then–Scott is busy on Saturday. Or he needs gas money. Or he doesn’t …

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Bigger Problems

By Jay Williams, TwoBrain Mentor When we started, one of the biggest problems we dealt with was keeping the place clean. It took me 7 hours to mop the floors and wipe everything down. A full Saturday afternoon every week. Afterwards, I would be paranoid about people using chalk, and got mad if people messed up the floors. One Sunday while mopping the floors, my back started to hurt…I stopped, looked around and said “f-this, I’m never cleaning the gym myself again” Hired a cleaner and bought a floor scrubber the next day, problem solved. Applied this same logic to coaching, answering emails, answering the phone, programming, etc. With one of our gyms, I stopped being involved in ALL day to day decisions. Every time I let something go, it allowed me to focus on something bigger, which led to growth. But it also led to bigger problems (hiring the right people, making payroll, managing schedules). Each problem I took on was more and more unfamiliar…but each problem solved led to more growth. Looking back, there was no way we’d have been able to handle the volume we do if I hadn’t stepped out of that comfort zone. Here’s the deal… You need bigger problems. If you want to achieve a greater level of success, you need to seek out and try to solve bigger problems than you are right now. What’s your biggest problem right now? Working too many hours? Hire someone to do the lower level tasks and move on to bigger ones. Getting people in the door? Read Help First and keep trying things until you find something that works. Keeping people beyond 12 months? Go have coffee with them and find out what they want/what their goals are. Hiring the right people? Study how the best businesses in your area hire and pay people, and what they do to keep them. Your problems never go away…you …

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Episode 48: What to Do When It All Goes Wrong

Timeline:5:26 – Working on problems and making mistakes.8:34 – Dealing with stress.11:17 – Treat problems like math: Break them down.14:16 – Look at mistakes through the Growth Mindset.19:31 – Business is cyclical.21:32 – Practicing positivity.28:22 – Stoicism and the worst-case scenario.34:43 – Identify problems in advance.39:29 – Respond, don’t react.   Greg: 00:00 – On this episode, we are going to pull one of the Two-Brain Radio greats out of its vault and let you guys listen to it again. This is Episode 48: “What To Do When It All Goes Wrong,” originally published on October 3rd, 2016 by Chris Cooper. Let us know what you guys think. We’re going to pull some of these oldies but goodies back out so that you guys can be reminded of things like what to do when everything goes wrong. Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com Greg: 00:56 – We would like to thank another one of our amazing sponsors, UpLaunch. Over the amount of time that you’ve had your business, how many people have come through your doors and never signed up for a membership? When I first opened, I remember getting everybody’s name and emails because that’s what I was told was the best way to start the conversation with potential new members. The big problem was I never knew what to say. Over many years, I spent countless hours developing plenty of emails to send to these new members or people that were thinking about signing up for a membership. This took a lot of time, probably way too long, and could have been spent on more productive things. If you’re in the same situation …

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Episode 47: Starting From Scratch

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Episode 46: The Education of a Coach, with Lon Kilgore

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