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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Oct. 14

Chris Cooper presents the 4 things that are common to all gyms with industry-leading length of engagement.
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By the numbers: LEG - man stretching before a run

By the Numbers: LEG

The key is finding 150 high-value clients and keeping them long term. Here are 4 steps to follow to improve length of engagement.
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Let’s Hear From You

Take seven minutes to fill out our annual State of the Industry survey. Let's flip the meter on 2020 and start planning for 2021!
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Oct. 13

If you aren't using "motivational interviewing" with new clients, you're missing out on revenue. Chris Cooper explains why.
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By the numbers - ARM (man stretching before a workout)

By the Numbers: ARM

The gyms with the highest average revenue per member do 6 things to make it happen. Chris Cooper explains exactly what they are.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Oct. 12

Review or start tracking two key gym metrics: your average revenue per member per month and length of engagement.
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