Daily Directive: Nov. 6

A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Update


This week, I told you what the best gyms in the world are doing for marketing and sales.

We broke the sales “funnel” down into four stages: lead acquisition, setting the consultation appointment, showing up for the consultation, and converting to membership.

This is our information cycle at Two-Brain: Find the best, teach the rest.


Daily Lesson


I don’t want you to miss any of it, so here’s our lesson and analysis step by step:

“By the Numbers: Leading Them to Health”

“By the Numbers: Leads and Set Rate”

“By the Numbers: Show Rate and Close Rate”

“How to Fix the Weakest Links in Your Marketing Chain”

“When Your Clients Want to Tell the World About You”


Daily Directive


“Facebook ads don’t work!” is a common phrase among many gym owners right now. And in some cities—like Las Vegas and Denver—lead costs on Facebook are insane at present. But that’s usually not the problem.

Fixing the weakest link in your marketing chain will multiply the effect of all your marketing and advertising in the future.

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