Daily Directive: Sept. 16

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update

Many coaches make this mistake: programming for the features of their gym instead of the benefits their clients want.

A better coach focuses on the benefits of the workout, not its features. She starts by considering the intent of each workout and then determines how she’ll achieve that stimulus. Finally, she explains the intent to her clients when she presents their workout for the day.

This is simpler than it sounds. But most group coaches don’t do it.

Daily Lesson

Here’s an example of a whiteboard brief from Josh Martin, co-founder of Two-Brain Coaching (our sister company for coach development): March 18.

And here’s how to solve problems with client results: “Benefits-Based Programming.”

Daily Directive

Write a workout for each of the following goals:

  • Strength improvement
  • Weight loss
  • Endurance

Here’s the catch: You have only one plyo box for your client. No other equipment.

How do you help the person achieve the results he or she wants?


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.