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Two-Brain Marketing Episode 18: Ryan O'Shaughnessy

July 15, 2019 Member Retention Podcast
Mateo: 00:00 – Hey, it’s Mateo of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast. I’m talking to a very, very close friend of mine, Ryan O’Shaughnessy, former operator at Bowery CrossFit. You’ll hear about his experience operating a CrossFit box in New York City, one of the most competitive markets in the world. You’ll also learn about his lead nurture and sales system and how last year the gym spent $10,000 on ads and generated over $70,000 in front-end sales. So you don’t want to miss this. Make sure to subscribe to Two-Brain Radio for more marketing tips and secrets each week. Greg: 00:38 – Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Chris: 00:55 – One of my favorite finds has been foreverfierce.com. I linked up with Matt several months ago at Forever Fierce and he had some fantastic ideas, and so he and I have put together a couple of packages that we think are really going to help CrossFit affiliates everywhere. Two-Brain mentoring clients use Matt almost exclusively. He’s got fantastic designs and he takes all the work out of it. All that time that you spend searching the internet and Pinterest and junk like that for great CrossFit T shirts? You don’t have to do that anymore. Matt has designs for you. You can put your logo on one of his templates, which are fantastic, and your clients will never know the difference. It saves you so much time that you could be using on other things like real marketing. He’ll also go so far as to remind you when it’s time to reorder. He’ll give you suggested order sizes. ...
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Episode 175: The Green Light Program With Vaughn Vernon

July 11, 2019 Hiring Staff Podcast
Greg: 00:01 – It’s Greg Strauch of Two-Brain Media and on this week’s episode we talked to Vaughn Vernon of Affiliate Guard. We talk about the Green Light program that they’ve started with this new act that’s going to be taking place of 2020 and we jump into the changes within the CrossFit certifications and the different certifications that Vaughn as an insurance agency will back so that you guys can take care of business. Subscribe to Two-Brain Radio to hear the very best ideas, topics to move you and your business closer to wealth. Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Greg: 00:57 – We would like to thank one of our amazing partners, Healthy Steps Nutrition. Are you struggling with creating a nutrition program from scratch? What about looking to save time on building another revenue stream? Are you looking for ongoing support on growing your program? HSN has built an amazing service to help guide you in building your very own nutrition program. They start with an onboarding training course that gives you one on one time with a mentor to help you build the nutrition program, not only to help you with additional revenue, but help your members reach their goals. They’ve helped over 400 gyms build profitable nutrition programs. Go to growyournutrition business.com to check out their free resources and to book your free call today. Greg: 01:40 – All right, I’m on another amazing episode of Two-Brain Radio with the famous Vaughn Vernon of Affiliate Guard. How are you, Vaughn? Vaughn: 01:46 – Doing good, buddy. Thanks for having me on again. Greg: 01:49 – Oh, happy to. I love ...
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The Hardest Discipline To Master

July 10, 2019 Vision
Yesterday’s workout was very challenging for me, because it was easy.   My new cycling coach instructed me to ride for an hour with a heart rate between 137 and 158–what endurance athletes call “Zone 2”.   My resting heart rate is around 62. But I LOVE CYCLING. When I hear my feet snap into the pedals of my Scott Gravel, my heart rate jumps by 10 beats per minute. And most of my workouts are hard, so the little dose of anxiety bumps my heart up another gear. I was coming off some huge personal bests, and was eager to see even more progress. And I had just watched Julian Alaphilippe win a Tour stage on a solo breakout. I wanted to go fast and hard. But I listened to my coach.   For the next hour, I coasted a lot. I slowed my climbs to try and keep my heart rate low. I listened to Bon Jovi (no joke) instead of my usual playlist. It was extremely challenging to slow down. But I did it, because I already knew the value of going slow. I learned it from my first business mentor.   In 2009, I was broke and exhausted. My ego was gone. That made me an empty shell: I was finally ready to receive help. When I made my first appointment with Denis (my first real mentor), I expected him to give me a silver bullet marketing strategy. After all, I thought I knew my problem: I needed more clients.   Instead, Denis taught me to break down the Roles and Tasks in my business. It was an extremely slow process. It was especially painful because I didn’t understand the value: I didn’t have any money to pay others to fill these roles. But I sat at my coffee table and wrote all weekend anyway, because I knew that really was my last shot.   Two ...
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Two-Brain Radio With Sean Woodland, Episode 8: Brian Chontosh

July 10, 2019 Gym Marketing Podcast
Sean: 00:00 – Hi everybody and welcome to another edition of Two-Brain Radio with Sean Woodland. On today’s episode I speak with founder of Crooked Butterfly Brian Chontosh. Two-Brain Radio with Sean Woodland is brought to you by Two-Brain Business. To learn more about creating your Perfect Day as an entrepreneur, you can book a free call with a mentor twobrainbusiness.com. Brian Chontosh, and this is not an overstatement by any means, is an American hero. He served 21 years in the United States Marine Corps where he rose to the rank of major. He received two Bronze Stars and a Navy Cross for his actions in March of 2003 during the second Iraq war, and he is also the founder of Crooked Butterfly, where he helps people from all walks of life develop leadership skills. Brian talked with me about the incident that led to him receiving the Navy Cross and how it affected him both as a soldier and a person. But we spend the majority of the time talking about leadership and exactly what it means and takes to be a good leader. He really had some interesting things to say. Enjoy the conversation, everybody. Tosh, thank you so much for being here, man. How you doing? Brian: 01:19 – Oh, aces, man. Always aces. You don’t have time to not be. Sean: 01:24 – That’s what I love about you. You’re just one big ball of positivity all the time. Brian: 01:28 – Yeah, it’s genuine though, I’ll tell you that. It’s authentic positivity and it doesn’t mean that I don’t have my moments, you know, everybody has their moments. As we get older, get wiser, my moments are fewer and farther between. Speaker 4: 01:42 – That’s awesome man. Some of the listeners might not be aware of your background. What happened to you on March 25th of 2003? Brian: 01:52 – Yeah. March 25th, ...
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Two-Brain Marketing Episode 17: Dan Visentin

July 8, 2019 Gym Marketing Podcast
Mateo: 00:00 – Hey, it’s Mateo of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I’m talking with Dan Visentin of CrossFit 416. You’ll hear about his experience, how he’s had to switch locations for his gym twice and you’ll hear about his personal growth and becoming a Two-Brain Business mentor. You’ll also learn about his lead nurture and sales system and how over the last eight months he spent $10,000 on ads and generated $30,000 in front-end sales. So you don’t want to miss this. Make sure subscribe to Two-Brain Radio for more marketing tips and secrets each week. Greg: 00:42 – Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor twobrainbusiness.com. Chris: 01:05 – This episode is brought to you by Healthy Steps Nutrition. I first met Nicole over a year ago when one of my favorite CrossFit affiliates introduced me to her, because Nicole was helping them, Sam Brumenschenkel at CrossFit Port Orange, start a nutrition program in her box. And that conversation turned into something larger. A year later, Nicole has a fantastic bolt-on nutrition program that you can add to your box anywhere in the world. So if you’re thinking, “I need to start presenting better nutrition information to my clients” or “I need a new revenue stream,” or “I want to know more about nutrition, but I don’t know where to get started,” Healthy Steps has that. What they’re going to do is put you or one of your coaches, even better, through a course, get them qualified to start teaching nutrition. Then they’re going to add you to a private Facebook group. They’re going to give you a rollout so that ...
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Personal Trainer Salary: 70 Percent of Zero Is Zero

July 4, 2019 Hiring Staff
We have hundreds of clients all over the world, and many of them want to know how to pay personal trainers. What’s a good personal trainer salary, rate or wage? How do I compensate people properly without compromising my business? We have answers based on data, and we hear this line of reasoning far too often: “If I incentivize my coaches to do more personal training, they’ll go out and find the clients, do whatever it takes to keep the clients, and make enough money to stick around my gym. They might even coach my CrossFit groups for free!” It’s a myth that many gym owners have fallen for: the sticky story that staff just need to be motivated and that money is the missing motivation. This is rarely true. Common Issues in the Fitness Industry As gym owners flock to Two-Brain Business mentorship from other programs, our team of mentors hears things like this more and more often:“My coaches keep 70 percent of the personal training rate, so I need to focus on getting clients into groups to keep the gym profitable because I don’t make any money on PT.” “My coaches are paid to find clients for 1:1 training, but they don’t know how. They blame me, but isn’t it their job to figure it out?” “Some of my trainers are pretty good at keeping clients around. But one or two are really bad at it. How do I fix that?” “I paid my training staff 70 percent of my PT revenue. Now my gym is failing fast, but the trainers won’t change their ratio!” These are significant problems in a business. They can even be fatal. Below, I’ll explain where the 70 percent number came from and then tell you how you can create a personal trainer salary or wage that benefits both the business and the trainer. Personal Trainer Salary and Rate: Industry Standards Most gyms ...
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