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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Oct. 12

October 12, 2020 Gym Operations
Review or start tracking two key gym metrics: your average revenue per member per month and length of engagement.
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The Big Win: When Your Gym Supports Your Lifestyle

October 12, 2020 Vision
How the Boimilas earned freedom of finances and time—and the 2020 Owner Lifestyle Award.
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By the Numbers: Better Clients

October 12, 2020 Selling Gym Memberships
One of the greatest myths in the CrossFit/microgym space: The more clients you get, the more profitable you'll be. It's not true.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Oct. 9

October 9, 2020 Vision
A guru sells an idea. A mentor finds the best ideas. And the best ideas change as the fitness business evolves.
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The best way to grow a movement

Why Our Advice Changes

October 9, 2020 Vision
Good mentors aren't chained to a particular idea or method. Instead, they evaluate data to find out what's working "right now."
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Oct. 8

October 8, 2020 Gym Operations
If you’re unprepared for a second COVID shutdown, it will be your fault. Here's exactly how to make it through the next wave of the crisis.
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