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Let’s Hear From You

October 13, 2020 Gym Operations
Take seven minutes to fill out our annual State of the Industry survey. Let's flip the meter on 2020 and start planning for 2021!
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Oct. 13

October 13, 2020 Gym Operations
If you aren't using "motivational interviewing" with new clients, you're missing out on revenue. Chris Cooper explains why.
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By the numbers - ARM (man stretching before a workout)

By the Numbers: ARM

October 13, 2020 Gym Operations
The gyms with the highest average revenue per member do 6 things to make it happen. Chris Cooper explains exactly what they are.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Oct. 12

October 12, 2020 Gym Operations
Review or start tracking two key gym metrics: your average revenue per member per month and length of engagement.
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The Big Win: When Your Gym Supports Your Lifestyle

October 12, 2020 Vision
How the Boimilas earned freedom of finances and time—and the 2020 Owner Lifestyle Award.
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A client paying for gym services with a credit card

By the Numbers: Better Clients

October 12, 2020 Selling Gym Memberships
One of the greatest myths in the CrossFit/microgym space: The more clients you get, the more profitable you'll be. It's not true.
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