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Retention Secrets From a Length-of-Engagement Leader

How Kevin Wood gets clients to stick around for the long haul.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Oct. 28

Chris Cooper reveals his top books of 2020 and announces the upcoming publication of his new book for gym business owners.
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Two-Brain Business - Best Books 2020

Top Books of 2020 for Gym Owners

Chris Cooper presents his definitive list of the top business books of 2020 for gym owners and fitness professionals.
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Daily Directive: Oct. 27

Send messages to your staff and clients. As the COVID Crisis continues, tell them what you’re doing and why.
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2020’s Hard Truths

2020 and the COVID Crisis taught gym owners a lot of lessons. Here are the Top 10 from Two-Brain founder Chris Cooper.
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Daily Directive: Oct. 26

With a second wave of gym shutdowns in progress, call your elected officials and clients and tell them your facility is clean.
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