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A closeup of two males shaking hands in front of a squat rack in a gym with cinder block walls.

Starting a Gym: Do You Need a Partner?

Chris Cooper explains why you might not want (or need) a partner—and how to find a good partner if you do. He also provides the tools you need to make the partnership work.
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Two-Brain Radio: Taking Control of Your Business With Natalie Marcom

Mateo: 00:02 – Hey it’s Mateo of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I’m talking with Natalie Marcom from Nakoma CrossFit in Arizona. You’ll learn about her experience and what it’s like to run a gym in 118-degree weather. You’ll also learn about her advertising system and how she spent $260 on ads and generated $4,400 in front-end sales. So you don’t want to miss this. Make sure to subscribe to Two-Brain Radio for more marketing tips and secrets each week. Greg: 00:31 – Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Greg: 00:48 – We would like to thank another one of our amazing sponsors, UpLaunch. Over the amount of time that you’ve had your business, how many people have come through your doors and never signed up for a membership? When I first opened, I remember getting everybody’s name and emails because that’s what I was told was the best way to start the conversation with potential new members. The big problem was I never knew what to say. Over many years, I spent countless hours developing plenty of emails to send to these new members or people that are thinking about signing up for a membership. This took a lot of time, probably way too long, and could have been spent on more productive things. If you’re in the same situation I was, don’t waste any more time and book a free session with UpLaunch. UpLaunch has over a hundred prebuilt emails to convert new leads into members. And when your members decide to take a break, they have a whole campaign to get them back through the doors. You ...
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A large number of bright red apples piled together.

Starting a Gym: Marketing

Marketing is about relationships, and that's never more true than when you're in the Founder Phase. Chris Cooper explains how to take the very first steps in marketing your business.
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A block with a red "person" icon on it sits just outside a group of similar icons arranged in a pattern to represent a business' staff.

Starting A Gym: Adding Staff

Your role as entrepreneur is to invest your time in the highest-value roles. We show you how to do it in eight steps.
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A rocket ship with a Two-Brain Business logo blasts off over top of increasing bar graph lines on a bright blue background.

Starting a Gym: Scaling Up

In a coaching business, you're never trying to attract 150 members at a time. You're trying to coach 150 individual people. Here's how to grow the right way.
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Two-Brain Radio: Launching a Podcast With Jared Byczko

Greg: 00:02 – Hey everyone. It’s Greg Strauch of Two-Brain Media, and on this week’s episode we talked to Jared Byczko. Jared is the co-owner of NapTown fitness, but we don’t really talk about the gym this time. We are talking about starting a podcast. We’re talking about how he got started and also how one of his co-hosts is actually quitting their full-time job to take this podcast that they’ve created on full time. As always, subscribe to Two-Brain Radio to hear the very best ideas, tips, and topics to move you and your business closer to wealth Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Chris: 00:59 – Everybody hates their insurance company until they need their insurance company. My insurance recommendation is Vaughn Vernon of Affiliate Guard. Before I get into this story, I want to make it clear here that I don’t get any kickback for recommending Vaughn, but I’ve done it so many times. Whenever anybody online asks a question about insurance companies, I always say Affiliate Guard. Here’s why. Years ago when we affiliated with CrossFit, my insurance company dumped me, citing quote unquote “tractor pulls” that we were going to be doing, whatever the hell that is. I’ve never pulled a tractor in my life. I’ve driven lots of tractors and I can tell you, I don’t think I could pull one if I wanted to, but that’s besides the point. At that time, the person who swooped in and saved CrossFit gyms in Canada was Joanne LeGal, and if you’re in Canada, I recommend talking to her—period.You don’t have to talk to her first. You don’t have to talk ...
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