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$314 Average Revenue Per Member—How Jennifer Dawson Did It

How one gym owner maintains a high average revenue per member—even during COVID.
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Love makes your garden grow - a young boy harvesting a pumpkin from a field

Love Makes Your Garden Grow

You're only one degree of separation from your next best client. Chris Cooper gives you the exact tools to bridge the gap.
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A woman dumping dead leaves in to compost - how to fire your worst clients

How to Fire Your Worst Clients

Chris Cooper shows you how to identify and deal with your worst clients so you can replace them with better clients.
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A woman weeding her garden - seeds and weeds: your best clients

Seeds and Weeds: Your Best Clients

Chris Cooper leads you through an exercise to find your best clients—the ones who make you happiest and pay you the most.
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The Fired Client Rebellion and the Comeback of the Year

How Phil Kniep led his gym to its most profitable months: During COVID and after losing more than 20 clients.
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A photo of an enormous pumpkin - Seeds and Weeds

Seeds and Weeds

Chris Cooper directs you through the Pumpkin Plan exercise that helped him find ideal clients and love owning a gym again.
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