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The words "buy or build" are printed on rubber gym mats next to a question mark formed from gym equipment.

Buy an Existing Gym or Start From Scratch?

As the gap between profitable gyms and unprofitable gyms widens, opportunities to buy will become more common. So which is better: to start a new gym from scratch or buy an existing gym?
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A cartoon drawing of a number of colored gears meshing together above the word "internship."

Training Coaches: Internships

When you own a business, you have to stop being a technician and start being an owner. So eventually you replace yourself as a coach. Check out Chris Cooper's current process, which was developed after many costly mistakes.
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Two-Brain Radio: Training WWE Superstars With Josh Gallegos

Sean: 00:05 – Hi everybody. Welcome to another edition of Two-Brain Radio with Sean Woodland. On today’s episode I talk with a man known around the CrossFit community as Joshy G, Josh Gallegos. But first, if you’re enjoying this show, I would encourage you to subscribe to Two-Brain Radio. Every week we bring you the best from the fitness and business world. On Monday, Mateo Lopez fires up the marketing machine and explains how real entrepreneurs are generating huge ROI on ads. On Wednesdays, of course, I bring you great stories from the most interesting people in the fitness world and on Thursdays, Greg Strauch and Chris Cooper bring you the best of business, a host of experts who can help you level up as an entrepreneur. If you haven’t, please subscribe to Two-Brain Radio so you don’t miss a show. And of course we’d love to hear what you think in a review. Sean: 00:59 – Josh Gallegos has been involved in CrossFit for 10 years, and you’re probably most familiar with him as one of the floor announcers that you might hear at competitions like the CrossFit Games. But Josh is also the coach for some of the biggest names in the WWE, that’s World Wrestling Entertainment. He does programming for the likes of Seth Rollins, Becky Lynch, Cesaro and Bayley, just to name a few. I talk with Josh about how he first got involved with training WWE superstars, his passion for coaching and how he’s using his Deadboys fitness program to spread the message of fitness. Thanks for listening everybody. Joshy G, thanks for doing this man. How are ya? Josh: 01:43 – Baba booey to everybody out there in the podcast land. Sean: 01:46 – First off, Joshy, most people know you from your voice and your work as a floor announcer during events like the CrossFit Games and maybe some of the Regionals that ...
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A man in a black "coach" shirt gives a thumbs up to a client jumping onto a box in front of a chalkboard in a CrossFit gym.

Training Coaches: How to Find New Coaches

Hiring starts with finding the right people. Because you can train a great person how to coach but you can't teach anyone how to smile. Chris Cooper shares what he's learned about finding great people and turning them into coaches.
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A closeup of two males shaking hands in front of a squat rack in a gym with cinder block walls.

Starting a Gym: Do You Need a Partner?

Chris Cooper explains why you might not want (or need) a partner—and how to find a good partner if you do. He also provides the tools you need to make the partnership work.
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Two-Brain Radio: Taking Control of Your Business With Natalie Marcom

Mateo: 00:02 – Hey it’s Mateo of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I’m talking with Natalie Marcom from Nakoma CrossFit in Arizona. You’ll learn about her experience and what it’s like to run a gym in 118-degree weather. You’ll also learn about her advertising system and how she spent $260 on ads and generated $4,400 in front-end sales. So you don’t want to miss this. Make sure to subscribe to Two-Brain Radio for more marketing tips and secrets each week. Greg: 00:31 – Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Greg: 00:48 – We would like to thank another one of our amazing sponsors, UpLaunch. Over the amount of time that you’ve had your business, how many people have come through your doors and never signed up for a membership? When I first opened, I remember getting everybody’s name and emails because that’s what I was told was the best way to start the conversation with potential new members. The big problem was I never knew what to say. Over many years, I spent countless hours developing plenty of emails to send to these new members or people that are thinking about signing up for a membership. This took a lot of time, probably way too long, and could have been spent on more productive things. If you’re in the same situation I was, don’t waste any more time and book a free session with UpLaunch. UpLaunch has over a hundred prebuilt emails to convert new leads into members. And when your members decide to take a break, they have a whole campaign to get them back through the doors. You ...
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