I have a new book, and it’s out today!
“Gym Owners Handbook” breaks your fitness business down into its component parts. Then I give you step-by-step strategies for growing each of those parts.
Your business has two sides: operations (what you deliver) and audience (who buys it).
How do you improve your operations? There are three big ways:
- Upgrade your team.
- Optimize your delivery.
- Keep your clients longer.
How do you grow your audience? There are three big ways:
- Sell more to your current clients.
- Get more clients.
- Teach your mission to everyone you meet.
“Gym Owners Handbook” tells you how to build a mission-driven, client-centric business. And it’s proven by data.
My first book, “Two-Brain Business,” was all about the systems that fixed my gym. Data set: n = 1.
My second and third books, “Help First” and “Two-Brain Business 2.0,” were all about the systems that I was teaching other gym owners—systems that had proven effective for them. Data set: n = 250.
This new book, my fifth, shares the strategies and systems that are working best in the world. Data set: n = 1,000. We test the best and teach the rest.
- Gym owners test ideas.
- We track their data.
- When an idea works over time, we test it in other gyms.
- When it works for those gyms, we teach it to everyone.
Over time, the best strategies float to the top. We teach them all in our Two-Brain Mentorship program, and I share many of them on my daily blog.
This new book is a collection of those strategies, and it’s written in a way that makes them immediately actionable. That’s why I called it “Gym Owners Handbook” instead of “Two-Brain Business 3.0.”
