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Starting a Gym: Marketing

Marketing is about relationships, and that's never more true than when you're in the Founder Phase. Chris Cooper explains how to take the very first steps in marketing your business.
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Starting A Gym: Adding Staff

Your role as entrepreneur is to invest your time in the highest-value roles. We show you how to do it in eight steps.
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Starting a Gym: Scaling Up

In a coaching business, you're never trying to attract 150 members at a time. You're trying to coach 150 individual people. Here's how to grow the right way.
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Two-Brain Radio: Launching a Podcast With Jared Byczko

Greg: 00:02 – Hey everyone. It’s Greg Strauch of Two-Brain Media, and on this week’s episode we talked to Jared Byczko. Jared is the co-owner of NapTown fitness, but we don’t really talk about the gym this time. We are talking about starting a podcast. We’re talking about how he got started and also how one of his co-hosts is actually quitting their full-time job to take this podcast that they’ve created on full time. As always, subscribe to Two-Brain Radio to hear the very best ideas, tips, and topics to move you and your business closer to wealth Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Chris: 00:59 – Everybody hates their insurance company until they need their insurance company. My insurance recommendation is Vaughn Vernon of Affiliate Guard. Before I get into this story, I want to make it clear here that I don’t get any kickback for recommending Vaughn, but I’ve done it so many times. Whenever anybody online asks a question about insurance companies, I always say Affiliate Guard. Here’s why. Years ago when we affiliated with CrossFit, my insurance company dumped me, citing quote unquote “tractor pulls” that we were going to be doing, whatever the hell that is. I’ve never pulled a tractor in my life. I’ve driven lots of tractors and I can tell you, I don’t think I could pull one if I wanted to, but that’s besides the point. At that time, the person who swooped in and saved CrossFit gyms in Canada was Joanne LeGal, and if you’re in Canada, I recommend talking to her—period.You don’t have to talk to her first. You don’t have to talk ...
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Starting a Gym: Location, Space and Equipment

Chris Cooper started two gyms between 2005 and 2008. One—a personal training studio—went pretty well. The other—a CrossFit box—did not. Here's what he learned about location, space and equipment.
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Two-Brain Radio: Covering the Sport of Fitness With the Buttery Bros

Sean: 00:05 – Hi everybody and welcome to another edition of Two-Brain Radio with Sean Woodland. On today’s episode, I talk with Heber Cannon and Marston Sawyers, better known collectively as the Buttery Bros. First: Chris Cooper almost went bankrupt in 2008. Now he’s running a multimillion-dollar company dedicated to helping entrepreneurs avoid the mistakes that he made. He spent thousands of hours mentoring gym owners one-on-one and his new book is packed with advice to help you grow your business and create your Perfect Day. “Founder, Farmer, Tinker, Thief” is an Amazon bestseller. You can check out the book reviews, they’re calling it a must-read and a lighthouse for your business. If you want to level up, this is the business book you need. Heber Cannon and Marston Sawyers have been involved in CrossFit and the sport of fitness for 10 years. They are both part of the team that created four of the top 100 best-selling documentaries on iTunes while they were working at CrossFit. Now they are out on their own creating more great content around the CrossFit Games season. We talk about how they got started making videos for CrossFit, the challenges they faced while creating their documentaries and some of their most memorable moments from the past 10 years. Thanks for listening everyone. Heber Cannon, Marston Sawyers, Buttery Bros, how are you guys doing? Heber: 01:32 – What’s up, dude? Sean: 01:32 – I got to give you the horn. You guys just got back from Hawaii. How was that experience? Marston: 01:44 – Oh, it was such a good experience. We’re out there for the Ultimate Hawaiian Trail Run, raising money for the Keala Foundation. Heber: 01:49 – Phenomenal experience. They’re doing crazy things out there. Sean: 01:55 – I can’t wait to see the stuff. I’m sure you guys got some great content from down there. Marston: 02:01 – Swam with dolphins, went ...
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