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Your clients should determine the services you sell. And their habits and preferences should determine when you offer those services.

Upgrade your policies, processes and schedule. Start with your playbook, then evaluate your classes to be more accommodating to clients.

Forget the myths that made us buy too big and too much. Here's what we really need in a gym—and how to get out of our previous mistakes

Start your business audit by checking your facility and equipment. Walk through your front door as a new client would and make a to-do list.

The COVID pandemic shortened the natural evolutionary process of the microgym—and it forced us to ask, "What do gyms really need?"