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Why Kevin Ogar Wouldn't Trade the Last Six Years to Walk Again

Sean Woodland speaks with adaptive athlete Kevin Ogar about the accident that paralyzed him, how he learned to embrace it and how the experience shaped his purpose in life.
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A black and white archery target with three arrows buried in a bright yellow center ring.

Building an Audience: Start With One

When building an audience, you must start with one person. Then get the second. Then get their friends. Then get your neighbors. Then—and only then—start talking to strangers. This article explains exactly how Affinity Marketing works.
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Podcast: The Top Books of 2019 for Gym Owners—Chris Cooper’s List

Chris Cooper reads a lot, and in this edition of Two-Brain Radio, he'll tell you how the books he read in 2019 can help you make positive changes to your business and your life.
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How to Build an Audience

Half your time as a gym owner should be spent on delivery and improvement of your service, and the other half should be spent building an audience. This series is dedicated to the latter. Learn how to attract attention and build long-term trust.
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It Got Weird: True Marketing Tales From the Cold Lead Files

"I don't always have kids, but when I do, they're sick—and I can't come to my appointment."
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In a gym, a woman attempts to run while a coach holds her back with a thick rope tied around her waist.

What's Holding You Back?

The thing that stops our gyms from growing isn't lack of knowledge. It's certainly not lack of ideas. It's usually our own self-limiting behaviors and beliefs. Check out this list, then change your own patterns.
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