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Tina Ferringer and title text.

COVID, Roof Collapses and a Competitor Crisis: Tina Ferringer’s Story

Resilience in the face of crisis.
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A brilliantly lit section of freeway stands out from a web of roadways.

Customizing Your Gym’s On-Ramp for Better Retention and More Sales

Is your gym's on-ramp a "basic intro" or a powerful relationship-building tool that can help you retain clients and sell more services?
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A trainer working with a pregnant client - Stop Losing Clients After Their First Session

Stop Losing Clients After the First Session

Ever had a client leave after the first session? Here's why it happened and how you can stop it from ever happening again.
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A coach leading a couple through a PT session - when to give a freebie

Personal Training: When to Give a Freebie

"Free trials" often backfire on gym owners. But Dr. Brian Strump has found a way to use free PT sessions to replicate his best clients.
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Chris Doster and title text.

From Drugs to Double-Unders: The Chris Doster Story

Chris Doster's journey from drug addiction to gym ownership—and where he's going next.
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A photo of gym owner Cathleen Turner smiling at the camera.

Client Spotlight: Cathleen Turner

Cathleen Turner left her job to open a gym. Now she's got a thriving fitness business that gave her time to diversify with an ice-cream shop.
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