The 10-Week CEO Plan

A stressed blond gym owner stands in a gym with a phone at her ear, a vacuum in one hand and a mop bucket nearby.

In this series, I’ve told you the importance of consistency in your business, how to build a playbook (and do a few other exercises), and how to deliver operational excellence through the Rule of Threes.
In this post, I’m going to tell you exactly what to do. This is a 10-week plan to systemize your business and move you to the CEO role.

Become a CEO

Telling people “here’s how to do it” is never enough. As a coach, you know this to be true.
Showing people “here’s how I do it” is helpful, but it’s still not enough.
Breaking down the process step by step is even more helpful—but it’s still less powerful than mentorship.
This is the DIY guide. I’m telling you the exact steps to take to build a base of excellence in your business.
Less than 10 percent of you will actually see it through to the end. Because it’s hard. And it’s less exciting than hitting some supplemental front squats. No matter how clearly I say, “This is the first step in the path to freedom,” or “This will solve most of the problems in your business,” or “Marketing isn’t your problem; bad systems are your problem!” fewer than 10 percent of you will follow the plan to completion.
That’s why we’re a mentorship practice.
The books and guides I write? They’re not enough.
You need accountability. You need models of success, and inspiration, and the undivided attention of a successful gym owner.
Here’s our “CEO Book 2020,” which will show you how to become a “10-Hour CEO.” Start with it. Then get a mentor.
Of all the hours you’re putting in every week, I guarantee there’s one that could be used better by someone else. If, on Friday, you struggle to respond politely to “will lifting weights make me bulky?” take that hour off. Fire yourself from that spot. Find someone else to be in the gym at that time.
If you’re cutting corners when cleaning, fire yourself.
Fire yourself from one hour—your worst hour—next week. This weekend, choose that hour.
Work through the “CEO Book” from “Two-Brain Business 2.0.” By June, I’d like each of you to be spending 10 hours per week in a CEO role or doing whatever gets you closer to your Perfect Day.
You’re going to start next week by dedicating one hour to that role. Block it off in your calendar. Book a call with your mentor. Do the next module in your program (they’re in a particular order for a reason).
Next week, you’re going to commit to two hours in the CEO chair.

Other Media in This Series

Consistency Is Greater Than Everything Else
Consistency Is Greater Than Perfection
Consistency and the Rule of Threes
Driven Nutrition: Consistency Brings Success in a Tough Market


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.