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The gift of crisis - training shoes, water bottle and mask

The Gift of Crisis

The COVID Crisis has put incredible stress on the fitness industry. But it's also allowed gym owners to make changes and improve.
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Chris Cooper and title text.

Clarity for Gym Owners: 6 Things to Do Right Now

Taking action with the top strategies for the six core areas of your business.
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The Real Cost of Doing Everything Yourself - a gym owner muddling thru paperwork at his desk

The Real Cost of Doing Everything Yourself

Think it's too expensive to pay someone to take some of your duties? Think again, says certified fitness business mentor Brooks DiFiore.
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Don't Push: Light the Way With Vision - a lighted staircase leading to arrow

Don’t Push: Light the Way With Vision

Ever feel like you're always pushing your staff members? Here's how to inspire and motivate them with a clear vision.
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A coach working with client doing deadlifts - your clients want you to make a profit

Your Clients Want You to Make a Profit

Profit will make you better in every phase of entrepreneurship—but too many gym owners forget that they deserve a reward for their work.
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Retention Trumps Marketing in Gyms—Every Damn Time

How to get off the marketing merry-go-round and keep clients long term.
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