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A cowboy rides a horse among cows on a cattle ranch.

The Economics of “Yellowstone”: John Dutton Needs a Mentor

November 26, 2021 News and Views
Compare your profit margin to that of the Dutton Ranch—then take steps to ensure your business lasts for six generations or more.
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Chris Cooper

What’s Better Than a Value-Killing Free Trial Session?

November 25, 2021 Gym Operations Podcast
How to increase revenue by killing free trials.
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A closeup of a gym owner's hands holding a gift wrapped in green paper.

How to Sell With Bonuses

November 24, 2021 Selling Gym Memberships
Tempted to offer prospective clients discounts and free months? Chris Cooper has a better way to get them to sign on the dotted line.
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A graphic in which a black dollar sign is slowly crumbling to dust.

How to Say “No” to Discounts

November 23, 2021 Selling Gym Memberships
Gym owners are often asked to cut their rates. Here's exactly what to say when the next person asks you for 10 percent off—or more.
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Chris Cooper

How to Pay Your Coaches More (Without Losing Money)

November 22, 2021 Gym Operations Podcast
It's not about raises, bonuses, or seniority.
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A black skull spins in the middle of a purple spiral graphic.

The Discount Death Spiral: A String of Huge Mistakes

November 22, 2021 Selling Gym Memberships
Thinking of offering a paid-in-full discount? Read this first and avoid making errors that can destroy your business.
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