Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A gym owner pulls the inside of his pockets out to show he's out of money.

DIY: The True Cost for the Fitness Entrepreneur

Tempted to do a task in your gym yourself? We all are. Read Chris Cooper's story first so you understand the risks of DIY.
Read More →
Nick Seabock

How to Keep Clients for Years Instead of Months

Marketing may be sexy, but retention's where the money's at. Here's how one Two-Brain retention leader keeps clients into the thousands of classes.
Read More →
A pile of do-it-yourself fitness equipmentIn a rugged in a cluttered workshop.

Entrepreneurs and the DIY Mindset

Entrepreneurs are always tempted to do it themselves. Chris Cooper explains exactly what to put on the DIY list at your gym.
Read More →
A number of wasps crawl on a nest being constructed on the side of a building.

Things Gym Owners Should Never Do

Mike Warkentin recalls one of his weakest moments as an entrepreneur. Don't worry: He learned a valuable lesson.
Read More →
Chris Cooper

7 Signs You’re a Mature Entrepreneur (and 5 Signs You Aren’t)

Milestones to note along the path to entrepreneurial maturity.
Read More →
A graphic of a bench press station in a gym with books providing the weight on the bar.

Top Books of 2021 for Gym Owners

Chris Cooper lists the best books of the year. You might be surprised who's on the list—and who wrote books you can pass on.
Read More →