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A male personal trainer assists an older female client with a lat pulldown in a gym.

Sickness-Wellness-Fitness: Where Coaching Fits

November 16, 2021 Personal Development
Trainers aren't doctors or therapists, but they play a key role in improving health for their clients. Chris Cooper explains.
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Chris Cooper

How to Prevent Clients From Leaving Over the Holidays

November 15, 2021 Member Retention Podcast
Coop's top tip for keeping clients around during the holidays and out of the black hole of hedonism.
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A man assisting an injured female with an ankle injury in a gym.

Get Therapy out of Your Gym (Seriously)

November 15, 2021 Personal Development
How going outside your scope of practice can cost you clients and damage your reputation in the health-care community.
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A blue alarm clock sits next to a notepad with "time to engage" written in red letters.

Make Money With Media in Minutes: Do This Today

November 12, 2021 News and Views
Mike Warkentin presents two cut-and-paste emails you can use to generate sales with almost no time investment.
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Chris Cooper

Done-With-You Services: The Secrets of Incredible Value

November 11, 2021 Podcast Selling Gym Memberships
The key to increasing the value of your services? It's all about "with-ness."
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A red icon with a brain on it stands out from a group of beige icons.

How to Hire a GM: A Step-by-Step Guide for Gym Owners

November 11, 2021 Hiring Staff
Here's exactly when to hire a GM, what to pay and how to ensure your new manager runs your gym the way you want.
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