Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A closeup of a hand holding a screwdriver on a white background.

Clarity in the Tinker Phase: $1 Million Net Worth

Chris Cooper provides one point of focus for gym owners who have built stable businesses and are looking for the next milestone.
Read More →
A close-up of a farmer's hand as he holds brown earth.

Clarity in the Farmer Phase: Improve Net Owner Benefit

As your business grows, you're going to be distracted by many things. Here's your point of focus in the second stage of entrepreneurship.
Read More →
Chris Cooper

How to Deal With the Copycat Gym Down the Street

Chris Cooper on how to use competition to your advantage.
Read More →
A closeup image of a man's hand as he uses mortar to lay the first row of bricks.

Clarity in the Founder Phase: One Point of Focus

Chris Cooper gives you a point of focus for the early stages of your business. Hint: It isn't getting a new credential or arguing online.
Read More →
A portrait of gym owner Kyle Counts.

Client Spotlight: Kyle Counts

Gym owner Kyle Counts explains how he used mentorship to create a business instead of just a job for himself.
Read More →
A unicorn with the words "warning: meat may contain endurobol."

Cheating in Fitness: Ricky Garard, Honesty and Tall Tales

When athletes fail drug tests, would they be better off dropping the creative explanations and just admitting they cheated?
Read More →