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Chris Cooper

Done-With-You Services: The Secrets of Incredible Value

November 11, 2021 Podcast Selling Gym Memberships
The key to increasing the value of your services? It's all about "with-ness."
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A red icon with a brain on it stands out from a group of beige icons.

How to Hire a GM: A Step-by-Step Guide for Gym Owners

November 11, 2021 Hiring Staff
Here's exactly when to hire a GM, what to pay and how to ensure your new manager runs your gym the way you want.
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A client gives the thumbs up to show readers are on track with starting a personal training business.

Starting a Personal Training Business From Scratch: How to Do It

November 10, 2021 Personal Development
Starting a personal training business can be complicated, so we laid out everything you need to know to create your dream career.
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A number of small arrows unite to form a large arrow with the words "done with you" on it.

DIY, DFY and the Perfect Balance for Entrepreneurs

November 10, 2021 Gym Operations
Your time falls on a spectrum of value. On the ends are "do it yourself" and "done for you." In the middle is done with you: DWY.
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A gym owner pulls the inside of his pockets out to show he's out of money.

DIY: The True Cost for the Fitness Entrepreneur

November 9, 2021 Gym Operations
Tempted to do a task in your gym yourself? We all are. Read Chris Cooper's story first so you understand the risks of DIY.
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Nick Seabock

How to Keep Clients for Years Instead of Months

November 8, 2021 Member Retention Podcast
Marketing may be sexy, but retention's where the money's at. Here's how one Two-Brain retention leader keeps clients into the thousands of classes.
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