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A portrait of business owner Adam Robbins standing in front of his gym.

Client Spotlight: Adam Robbins

“My goal is to have a $1 million business by the end of 2023, and I can see that happening a lot sooner now."
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A defocused woman holds out a passport and a smartphone with a vaccine verification.

No Passport, No Push Presses: Vaccine Cards and Gym Owners

Entrepreneurs are once again adapting to the new reality of COVID-19 by working together to find creative solutions.
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Chris Cooper

Unlimited Offers: Is Your All-In Option Reducing Value?

Your unlimited membership is costing you. Coop explains how.
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A smartphone, an early cell phone and an old telephone on a white background, from right to left.

Falling Back on the Familiar: A Tinker Trap

Why entrepreneurs sometimes forget to look forward and instead choose to long for things that are far in the past.
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Older adult clients chatting after class - where do you send them?

Where Do You Send Clients Who Don’t Fit Your Gym?

Chris Cooper presents an ideal solution for problem clients: Refer them to another gym. Here's how to do it so everyone wins.
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Bigger Isn't Better - illuminated small door next to large darkened door

Bigger Isn’t Better (and It Might Be Way Worse)

The gigantic facility full of turf and gleaming equipment? It's probably far less profitable than a small gym that maximizes its space.
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