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Gym-Owning Lawyer on Music Licensing (and Much More)

Matt Becker on those scary letters from ASCAP, waivers, liability, noncompete clauses and more.
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A man seated on a couch looks excited as he opens a package.

“Start a Gym”: Free Prizes Inside

Chris Cooper lists all the money-saving bonuses in his new book and tells fitness entrepreneurs how to get them.
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A panoramic shot of two cliffs with a river running between them.

Start a Gym: Crossing the Chasm

Starting a business is risky. But you can reduce the risk with a solid plan to bridge the gap between your current life and your perfect day.
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Start a Gym: Chris Cooper’s New How-To Book

Coop shares a sneak peek of his upcoming book, "Start a Gym."
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The cover of Chris Cooper's new book "Start a Gym."

“Start a Gym”: The New Book From Two-Brain Business

Chris Cooper will tell you how to launch a profitable fitness business and avoid the startup mistakes that can make your dream a nightmare.
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A closeup of a spreadsheet used to track essential gym metrics.

The Business Metrics That Every Gym Owner Should Know

Here are the numbers you need to run a successful fitness business—as well as some gym metrics you can ignore completely.
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