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Chris Cooper

Chris Cooper’s Best Books of 2021 for Gym Owners

The books that actually made a difference in Coop's business.
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A male personal trainer assists an older female client with a lat pulldown in a gym.

Sickness-Wellness-Fitness: Where Coaching Fits

Trainers aren't doctors or therapists, but they play a key role in improving health for their clients. Chris Cooper explains.
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Chris Cooper

How to Prevent Clients From Leaving Over the Holidays

Coop's top tip for keeping clients around during the holidays and out of the black hole of hedonism.
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A man assisting an injured female with an ankle injury in a gym.

Get Therapy out of Your Gym (Seriously)

How going outside your scope of practice can cost you clients and damage your reputation in the health-care community.
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A blue alarm clock sits next to a notepad with "time to engage" written in red letters.

Make Money With Media in Minutes: Do This Today

Mike Warkentin presents two cut-and-paste emails you can use to generate sales with almost no time investment.
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Chris Cooper

Done-With-You Services: The Secrets of Incredible Value

The key to increasing the value of your services? It's all about "with-ness."
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