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3 Minutes for Retention, Reacquisition and Re-Engagement

How to make more money and improve retention with 12 simple text messages.
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A closeup of a woman cupping her ear to listen on a yellow background.

Squeaky Wheels: When Should You Listen to Clients?

Some members deserve your ear. Chris Cooper tells you exactly how to find out who's in this important group of clients.
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A yoga teacher assists a student perfect warrior post in her studio.

Why a Yoga Studio Owner Needs a Mentor

Mentors provide the clarity, motivation and accountability yoga studio owners need to build profitable businesses.
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A closeup of a report card with a large red "F" and the words "see me."

Government Failures and Huge Opportunities for Gym Owners

Mike Warkentin reviews the 2021 ParticipACTION report card and points out how gym owners can capitalize on the horrid data.
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Chris Cooper

How to Buy a Gym (or Sell One)

Chris Cooper on all the questions you need to ask—and the math you need to do—before you sign on the dotted line.
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A close-up image of a spider's web on a blue background.

Building a Referral Web (That Might Be all the Marketing You Ever Need)

In the Tinker Phase, you're the connector. Here's how to make local connections that benefit your business—and those around you.
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