Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

How to Set Gym Rates (and 3 Ways to Charge More)

Chris Cooper explains how to use sound business principles to come up with prices that will ensure the profitability of your gym business.
Read More →
A gym owner meets with a prospective client at the front desk and shows her prices with a sales binder.

The Simple Sales-Office Hack That Will Help You Stop Losing Sales

Chris Cooper provides step-by-step instructions to help you create a streamlined sales binder that will cause people to say "yes" faster.
Read More →
Two men in a gym hold buckets to catch water raining from a leaky roof.

3 Tactics to Ensure January Joiners Make It to March—and Beyond

New Year's clients are notorious for bolting in February. Here are three simple steps to retaining at-risk clients long term.
Read More →
You Lost Money on Gym Apparel Sales Until You Listened to This

You Lost Money on Gym Apparel Sales Until You Listened to This

Struggling to turn a profit on T-shirts and clothing at your gym? Matt Albrizio is here with a plan to revive your retail program.
Read More →

Top Parenting Tips for Fitness Entrepreneurs

Mentor Joleen Bingham checks in with tips for staying organized, managing stress and integrating happy kids in the family business.
Read More →
A man at a gym makes a purchase from a vending machine.

Vending Machines and Gyms: The Essentials for Every Owner

Own a machine or cut a revenue-sharing deal? Pricing and margins? Do you need a card reader? Here's what other gym owners are doing.
Read More →