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Red-Alert Retention: The A+ Plan for a Client’s First 90 Days

Red-Alert Retention: The A+ Plan for a Client’s First 90 Days

If you want to dramatically improve your gym business quickly, create a client journey and make the first 3 months absolutely perfect.
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On a white background, a closeup of a hand holding a marker—the words "what is your why?" are written in black.

The First 90 Days: What if You Knew Every Client’s Why?

Chris Cooper explains how motivational interviewing can help you connect with people and build relationships that last for years.
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On a white background, a manila folder full of documents with a "top secret" label.

Retention Secrets From the World’s Best Gym Owners

We polled top fitness entrepreneurs to find out what they pay client success managers and what duties they assign to them.
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Unlikable Gym Owners: Don’t Do This Stuff!

Unlikable Gym Owners: Don’t Do This Stuff!

Get this: Clients won't stay if they don't like you—even if you're a great coach. Chris Cooper and Mike Warkentin discuss.
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On a blue background, a number of lines connect a number of icons representing various people and groups.

Connections: Grow Your Network at the Two-Brain Summit

If you want to befriend or partner with driven, positive people, you need to go where they are. So join top gym owners in Chicago this June.
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A graphic showing a person pushing one coin into a box labeled "ROI" to generate a stream of coins coming out the other side.

How to Make Money at the Two-Brain Summit

Chris Cooper gives up a secret tactic he uses at every single live event to make sure he more than pays for the cost of the ticket.
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